The secret to getting donations for your non-profit is to give donors what they want. People give to causes to make a difference in others lives. And what donors really want to know is how their donation will help people.Fundraising letter expert Alan Sharpe describes how to effectively communicate with your donors by telling stories […]
Fundraising Letters - Donation Request Letters
Expert advice on how to write fundraising letters and donation request letters, plus sample donation letters that you can copy. This section covers everything from appeal letter tips to fundraising thank you letters with advice from well known fundraisers.
Find out how to write a fundraising letter from the salutation to the P.S. Why you need to ask for a donation multiple times and offer every possible way to make the donation as simple and as easy as possible for a prospective donor.
Learn why storytelling is the best hook to get your reader to respond to your donation request letter.
See what works best in an appeal letter and what you need to avoid at all costs. How to state your need in an eye-catching way on the envelope to get a higher open rate and triple the normal response.
Discover why a prepaid response envelope is the secret weapon of master fundraising letter experts. Look at sample fundraising letters from all types of donor campaigns.
The best fundraising letters tell stories that pull the reader in and describe how lives have been changed for the better. Storytelling will help you raise more funds, but there is a format you should follow. Your donation letter should describe what someone’s life was like before something bad happened to them, what their life […]
To write fundraising letters that work, the writer needs to tell a story that connects with the target audience. The best way to do that is by telling the story in the first-person, so that prospective donors can experience the need that your non-profit addresses with its support and services.By using a real voice, your […]
When you are mailing fundraising letters, the response rates can be misleading at times because of several variables. Has the list been culled of lapsed donors? Or, are you doing a lapsed donor appeal letter mailing? How often are you mailing to your list?As you can see, fundraising direct mail response rates are going to […]
If you want to boost the response rate of your fundraising letters, here are 3 ways to make it happen. The first thing you need to do is offer more than just the standard donation appeal letter reply device.Fundraising consultant and expert copywriter Alan Sharpe explains exactly what you need to do to double or […]