Fundraising postcards are an effective, inexpensive way to stay in touch with your supporters. These 12 fundraising postcard ideas show different ways that your non-profit can use postcards to get your message out, demonstrate a need, ask for help, and show how their donations have changed the world. There’s a reason why businesses use postcard […]
Fundraising Letters - Donation Request Letters
Expert advice on how to write fundraising letters and donation request letters, plus sample donation letters that you can copy. This section covers everything from appeal letter tips to fundraising thank you letters with advice from well known fundraisers.
Find out how to write a fundraising letter from the salutation to the P.S. Why you need to ask for a donation multiple times and offer every possible way to make the donation as simple and as easy as possible for a prospective donor.
Learn why storytelling is the best hook to get your reader to respond to your donation request letter.
See what works best in an appeal letter and what you need to avoid at all costs. How to state your need in an eye-catching way on the envelope to get a higher open rate and triple the normal response.
Discover why a prepaid response envelope is the secret weapon of master fundraising letter experts. Look at sample fundraising letters from all types of donor campaigns.
The vast majority of non-profit organizations do not follow donor retention best practices. The Center on Nonprofits and Philanthropy reported in 2013 on the dismal donor retention statistics evidenced in a study of 1.8 million donors. The donor retention rate for first-time donors (i.e. getting a second gift) was an abysmal 27%. Repeat donors – […]
Not all fundraising letters should be about raising money. Every non-profit fundraising campaign should also mail donor acquisition letters to attract new donors. Why? Because you always need to focus on growing your donor base and replacing those who have stopped donating to your cause. Are donor acquisition mailings profitable? No they are not, but […]
When writing a fundraising letter, there are five things you should do to get more donations. These 5 tips for writing fundraising letters are all about communicating directly with your reader in an engaging manner that captures their interest. A donation appeal letter should personalize your cause by telling a story about a real person, […]
A great donation letter is one that can be read quickly, one that’s easily skimmed for highlights and packs a powerful call to action. Let’s face facts here. Hardly anyone is going to read every word of your fundraising letter. In fact, you’re doing great just getting them to open it. So, don’t waste the […]