Fundraising Letters - Donation Request Letters

Expert advice on how to write fundraising letters and donation request letters, plus sample donation letters that you can copy. This section covers everything from appeal letter tips to fundraising thank you letters with advice from well known fundraisers.

Find out how to write a fundraising letter from the salutation to the P.S. Why you need to ask for a donation multiple times and offer every possible way to make the donation as simple and as easy as possible for a prospective donor.

Learn why storytelling is the best hook to get your reader to respond to your donation request letter.

See what works best in an appeal letter and what you need to avoid at all costs. How to state your need in an eye-catching way on the envelope to get a higher open rate and triple the normal response.

Discover why a prepaid response envelope is the secret weapon of master fundraising letter experts. Look at sample fundraising letters from all types of donor campaigns.


How To Write A Lapsed Donor Letter

One of the hardest fundraising letters to write is a lapsed donor letter – an appeal letter aimed at winning back lapsed donors. Lapsed donors are too valuable to just let them slip away without trying to get them back.Fundraising letter expert Alan Sharpe shares his approach with 7 tips on how to approach lapsed […]

Eight Advantages of Fundraising Letters

Fundraising letters have many advantages over other types of non-profit fundraising activities such as charity events, telephone solicitation, online fundraising, personal requests for donations, etc. Most importantly, a well-crafted fundraising letter gives you the equivalent of a one-to-one meeting with thousands of potential supporters for the cost of a postage stamp.In this guest article, master […]

Four Goals of Every Renewal Fundraising Letter

A renewal fundraising letter is an important part of your annual fundraising efforts because you want to convince people on your active donor list to keep supporting your organization. If you don’t send renewal letters at all. or you send ones that are ineffective, you risk losing some of your best supporters.So, what are some […]

Write Fundraising Letters About People, Not Projects

Here’s why you should write your fundraising letter about people and not projects: Because people care about other people and want to hear how their donations will improve the lives of others. They don’t want to think that they are just paying for a project expense. In other words, it’s not about funding a new […]

Fundraising Letter Envelopes: How To Make Them Irresistible

The best way to increase the response rate of your fundraising letters is by making your fundraising letter envelopes simply irresistible so that they get read. And how do you do that? By creating a vivid picture in your readers minds that makes them eager to tear open the envelope and find out more.In this […]

11 Reasons Donors Stop Responding To Appeal Letters

What should you do when donors stop responding to your appeal letters the way they used to? The answers are as varied as the possible reasons why people stop responding to your requests for donations. Your mailing list may have grown tired of your appeals, may have found a new cause they like better, or […]

51 Fundraising Thank You Quotes

Sometimes you just need a little inspiration for fundraising thank you letters, so here are some thank you quotes from fundraising letters used to thank donors for their donations. This list of 51 fundraising thank you quotes was assembled by professional copywriter Alan Sharpe, an expert on fundraising appeal letters.These quotes should provide the needed […]

Using Fundraising Letters For Donor Acquisition

You can grow your donor base by using fundraising letters for donor acquisition as well as for seeking donations. Donor acquisition letters should be a key component of any long-term fundraising campaign because it is inevitable that you will lose some of your existing donors over time and you will need to replace them with […]

Don’t Start Your Fundraising Letters As A Stranger

One of the things you should never do with your fundraising letters is address them to Dear Friend because it can cost you literally thousands of dollars in lost donations. It’s impersonal and insulting to your readers – whether they are existing donors or simply prospects – that you don’t seem to know who they […]

Creative Ideas For Your Appeal Letters

Creativity is key for keeping your fundraising appeal letters fresh and bringing in sufficient donations. So, where do you find creative ideas for your appeals? The answer, surprisingly, is right under your nose.Master fundraising letter copywriter Alan Sharpe shows how it’s done year after year by organizations big and small. It’s all about talking directly […]

How to Write A Fundraising Letter

Here are four fundraising letter tips to keep in mind when writing your next appeal letter. You need to address your recipient properly, grab their attention right away, convey the need facing real people, and ask for their help by painting a mental picture of what the future holds for those in need.Fundraising letter expert […]

How to Write Fundraising Letters That Motivate

How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit:Make your message relevantUse make a difference languageEmpower donorsShow how past donations are at workMotivating strangers to give their money away is one of the hardest jobs around. It’s difficult to do face to face. And it’s even tougher to do in […]

Raise Funds Using A Direct Mail Program

There are five reasons why you should be using a direct mail program to raise funds for your non-profit organization. How to expand your mailing list, prepare a mailing package, do a test mailing, evaluate your results, and renew your donors each year.Raise Funds For Your Nonprofit Using An Annual Direct Mail ProgramA good annual […]

Successful Fundraising Letters Share Eight Qualities

If you want your next fundraising letter to be successful and effective, there are certain nuances you must master to achieve the right results. Master copywriter Alan Sharpe explains what you need to know and why you need to write your appeal letters with a certain personal conversational tone.You want these eight qualities in your […]

Write Fundraising Letters That Donors Can’t Resist

Why you should write fundraising letters using overlines that donors can’t resist. Master copywriter Alan Sharpe offers practical advice to non-profit groups for boosting the results of your appeal letters.The headline that appears over the salutation in a fundraising letter is known as the overline. Overlines have one goal: to persuade your donor to read […]

Where To Find New Donors

Every nonprofit group needs to know where to find new donors to grow their support base and replace lapsed or lost donors. So, where do you look to find potential new donors to send fundraising appeal letters to and hopefully, acquire a new source for future donations?Fundraising letter expert Alan Sharpe offers these six suggestions […]

Donation Letter

Writing donation letters that produce the desired result is an art form that must include four major elements. Your donation request letter must clearly communicate who you are, what you are raising money for, why they should donate to your cause, and how you use those donations.In addition, you should structure your donation letter in […]

Silent Auction Request Letter

If you’re doing silent auctions at your fundraising event, this sample silent auction request letter will help you get more items donated to raise money. Essentially, this is a modified donation request letter and follows that format or template while giving the business owner or decision maker all the necessary facts.The success of your silent […]

Donation Request Letters For Silent Auction

If you want to raise more money with silent auctions at your fundraiser, then use these sample donation request letters for silent auction items. Silent auctions work best with lots of different donated items grouped together on separate tables with staggered closing times to maximize bidding.Donation request letters work best if they clearly and concisely […]

Fundraising Letters Sample Template

Many people have difficulty writing fundraising letters asking for donations, so here’s a sample template to use. This sample fundraising letter template offers examples of a specific method of asking for money, including providing a quick psychological justification for a positive response.The most important thing in any fundraising letter is the “ask” – the sentence […]