One key aspect of donor retention is properly thanking your donors. Here are some donation thank you letter mistakes to avoid when you do say thanks. You want your donors to know that you appreciate their donation and also show how it will help improve things for the people your nonprofit organization is trying to help. […]
Fundraising Letters - Donation Request Letters
Expert advice on how to write fundraising letters and donation request letters, plus sample donation letters that you can copy. This section covers everything from appeal letter tips to fundraising thank you letters with advice from well known fundraisers.
Find out how to write a fundraising letter from the salutation to the P.S. Why you need to ask for a donation multiple times and offer every possible way to make the donation as simple and as easy as possible for a prospective donor.
Learn why storytelling is the best hook to get your reader to respond to your donation request letter.
See what works best in an appeal letter and what you need to avoid at all costs. How to state your need in an eye-catching way on the envelope to get a higher open rate and triple the normal response.
Discover why a prepaid response envelope is the secret weapon of master fundraising letter experts. Look at sample fundraising letters from all types of donor campaigns.
No matter what type of fundraising you are doing, you have to do the ask. The Art Of The Ask varies depending on how you’re raising funds – in person, online, in an appeal letter, or in an email – but it all comes down to getting people to donate money to your cause. So, […]
Given that 65% of first-time donors won’t ever give your nonprofit a second donation, should you do a second ask with your thank you letter? The answer, surprisingly, is yes because statistically it’s the right thing to do. Most donors will tell you that they don’t want to be asked again right away for a […]
Donor Acquisition Strategies – When it comes to acquiring donors through direct mail, there are certain strategies that always work well for most non-profit organizations. The key donor acquisition strategy is, of course, to mail at least one donor acquisition mailing each year. And yet, some groups fail to employ even that basic time-tested strategy. […]