If you want to raise more money from your donation request letter, then you have to make donating convenient. You’ve put a lot of time, effort, and money into mailing a great fundraising letter to your donor list. Why lose donations by making your donors jump through hoops to give you money? Fundraising consultant Alan […]
Fundraising Letters - Donation Request Letters
Expert advice on how to write fundraising letters and donation request letters, plus sample donation letters that you can copy. This section covers everything from appeal letter tips to fundraising thank you letters with advice from well known fundraisers.
Find out how to write a fundraising letter from the salutation to the P.S. Why you need to ask for a donation multiple times and offer every possible way to make the donation as simple and as easy as possible for a prospective donor.
Learn why storytelling is the best hook to get your reader to respond to your donation request letter.
See what works best in an appeal letter and what you need to avoid at all costs. How to state your need in an eye-catching way on the envelope to get a higher open rate and triple the normal response.
Discover why a prepaid response envelope is the secret weapon of master fundraising letter experts. Look at sample fundraising letters from all types of donor campaigns.
In this sample donation letter for a non-profit organization, the opening sentence is definitely the most important part of your donation request. Why? Because if it doesn’t immediately grab the reader’s attention and make them want to find out more (and donate), then they won’t read another word. Instead, your meticulously crafted donation letter will […]
One of the best ways to improve your fundraising letters is to segment your mailing list. These tips show you eight ways to customize your fundraising letter to better address the different segments of your direct mail list. Fundraising copywriter and direct mail consultant Alan Sharpe provides some great tips on the best ways to […]
One way to improve your fundraising letters is to not include photos in the letter copy. Why? Because the photos make your fundraising appeal letter look like a brochure instead of a personalized request for donations. Your fundraising letter needs to establish a personal connection with the reader. Using a photo within the text of […]
One of the best fundraising letter tips is to segment your donor list. Why? Because you need to write differently to your main donor categories so that you can measure your response rates and improve your results. After all, it makes no sense to say the exact same thing to a brand new donor that […]