Fundraising Success #9 Fundraising Success – Issue #9 – Article: “What’s In It For Me?”; Supplier Spotlight: Father Dom’s Duck’s Doo Compost; Free ebook: “Science Without Bounds”
Welcome new subscribers and regular readers. We’ve added 1,500+
subscribers in the last two months. So, it’s been pretty hectic
with questions and “how do I’s” from our new friends.
As usual, we’ve got some new and thought provoking fundraising
tips in This month’s issue along with another free e-book:
“Science Without Bounds.” It’s a fascinating, in-depth look at
the synthesis of science, religion, and mysticism.
Enjoy! (and remember to refer a friend, even though I think our
new subscriber campaign is working pretty darn well so far)
As always, your comments and suggestions are welcome.
Drop me an e-mail and let me know what you think.
IN THIS ISSUE
=> Kimberly’s Corner
=> Subscriber Soapbox
=> Feature Article
=> Fundraising Spotlight
=> SiteSeeing, freebies & more
=> We want you in an upcoming issue
=> Subscribe/Unsubscribe information
I hope all of you are doing well. Sometimes I look at the
news headlines and think that the world is going crazy, but
then I remember that the media focuses primarily on the
shocking and the sensational.
It’s important to remember that each of us can make the world
a little bit better place to be each and every day. And how
do we do that? No, I’m not advocating continuously fundraising
for a different cause.
What I am saying is that our every interaction with the world
around us has opportunities to add “value” to the lives of
others. It may be something as simple as a smile and a warm
hello for an old friend, a hug for a child, or being the kind
of driver who let’s strangers merge in front of them.
Each action is simple, yet it gives the other person an infusion
of positive energy. Too often we get so caught up in our own
little world and forget that we affect the world around us in
so many ways.
That’s why This month’s article is called “What’s In It For Me?”
In it, I recommend that you consider how we all focus on our own
self-interest and take that into account as you communicate what
your fundraiser is all about.
Our Fundraising Spotlight is on Father Dom’s Duck’s Doo Compost.
Talk about being a positive influence on the world around him
despite the challenges that life presents!
Father Dom created a fundraising product that benefits local
charities while beneficially disposing of byproducts from two
area businesses, a duck farm and a cranberry farm. By blending
their byproducts into a compost, he’s turned waste that could
have eventually become pollutants into something that improves
the soil, provides jobs, and funds other social cleanups.
Oh yeah, and he did it all after cancer (non-Hodgkin’s lymphoma)
had temporarily sidelined him from active ministry.
So, don’t let the world get you down. Take stock in yourself
and invest some of your energy back into the world. You won’t
Looking for a creative way to fundraise online?
Check out SolvePoverty.com (Hi Simon!) and see
how creative use of affiliate programs can put
extra revenue in your group’s coffers.
Simon does such a good job, his site even made
it as “Cool Site of the Day.”
SUBSCRIBER SOAPBOX: Readers Sound Off
Kimberly, I loved last month’s article on Earth Friendly
Fundraising! Can we reprint it in our school newsletter next
month? – Diane T.
Yes, no problem!
I’m still taking votes (it’s currently 38 to 33) via email on
whether to give a 50% discount on my book or provide readers
with a free trial copy (book without the reference sections).
Here’s a hint for you. If you vote, you will get what you want
regardless of which one you vote for. No vote, no prize.
FEATURE ARTICLE: What’s In It For Me?
WHAT’S IN IT FOR ME?
by Kimberly Reynolds
Believe it or not, providing a good answer to that question is
extremely important to your fundraising success.
Ultimately, everyone’s focus is on themselves. As the saying
goes, we’re all starring in our own movie. You need to design
your campaign so that all the individual “movie stars” receive
feel-good roles, ones that bring out the best in everyone.
There has to be real value delivered along the way for your
fundraising efforts to elicit the desired response from your
supporters. A true value proposition needs to exist for your
volunteers and participants as well.
Your fundraising plan needs to clearly answer the question –
“What’s in it for me?”
A good place to start is by crafting a concise statement of
the benefits that your fundraising campaign will deliver. This
is not a monetary amount or goal. It is the intended positive
result(s) that will be created by the funds raised.
For example, a PTA fundraiser needs to communicate what the
net proceeds will be spent on – teacher supplies, playground
equipment, etc. Your results will be dramatically higher than
just saying that you are doing a fundraiser without specifying
what the funds will be used for.
This statement of benefits is the first variation of answering
“what’s in it for me?” because you have defined how your group
(and your community) will invest/benefit from the proceeds.
Next, you need to include that value statement into your group’s
communications with potential supporters. Volunteers and other
members participating in your fundraiser need to understand this
As group members, the benefits resulting from the fundraiser are
one portion of the “what’s in it for me?” for your participants.
In addition, there are often other individual benefits for those
actively involved in the fundraising effort – the satisfaction
of helping reach the goal (and the resulting benefits), as well
as possible incentive/prize programs.
Ultimately, the success of your fundraising efforts hinges on
getting the maximum level of “buy-in” from the maximum number
of supporters. Having your workforce – your volunteers and your
participants – understand what’s in it for them will boost the
The reason is that their belief/understanding of what benefits
will result will come across more strongly to each potential
supporter. In addition, that stronger belief will motivate them
to approach additional prospects. So, you get better results
from the improved communication and increased effort.
Lastly, those supporters that you’ve carefully cultivated will
be more likely to contribute to your cause if they know clearly
“what’s in it for me?”
It’s a scientific fact that people most often act in their own
self-interest first and then consider the needs of others. That
is why society places a high value on such selfless acts as the
heroism of the firefighter or the courage of a soldier.
So, how can you appeal to the self-interest of a potential
– By defining precisely how their contribution will help
– By increasing the perceived value of what they give
– By increasing the perceived value of what they receive
Your fundraising participants need to communicate to each
prospect the exact nature of the community benefit. To use
the PTA example, a potential supporter should immediately be
informed of the amount of school supplies their funds will
provide. If it’s new playground equipment, mention the cost
of a specific item.
Add value to their perception of the impact of their own
donation by linking it to the attainment of a sub-goal. If it’s
new playground equipment, mention the rough cost of a specific
item and link it to their contribution.
An example is stating that a $10 contribution purchases a new
basketball. The supporter sees a visual image in their minds’
eye of the result of their contribution. That image has the
effect of associating a donation with a pleasurable feeling,
making it much more likely that the prospect will support your
Besides increasing the perceived value of what they give, you
also want to increase the perceived value of what they receive.
You do that in different ways for different fundraisers – donor
recognition items for contributions, more attractive packaging
on items being sold for a profit, or making your charity
auction a black-tie event.
Each of these approaches increases the perceived value without
significantly increasing the cost. That means that each of your
supporters will assign more value to what you are offering. That
translates into increased funding for your organization.
So, what’s it all mean? Just this. In planning your next
fundraiser, be sure everyone knows how to explain your group’s
efforts in terms of the other person’s “what’s in it for me?”
FUNDRAISING SPOTLIGHT: Father Dom’s Duck’s Doo Compost
(Excerpt from my book, Fundraising Success!)
Supplier: Father Dom’s Duck Doo Compost
Phone: (262) 657-4463
Address: 5439 22nd Ave.
Description: Father Dom’s Duck Doo Compost is an organic
fertilizer that is weed seed free and made entirely from
recycled duck poop, cranberries, rice hulls, wood shavings,
pickles, and vanilla beans. Duck’s Doo Compost is surprisingly
sweet smelling. You might say that it’s “heaven scent.”
This compost is useful for both indoor and outdoor gardening.
It’s a screened blend that’s made from a consistent mix of the
same raw materials. It’s also periodically tested to make sure
that it’s pesticide free and that the pH is in the neutral
Father Dom’s Duck Doo Compost will supply your group with sales
brochures and mini-product samples. On your specified date, a
semi truck will deliver your compost. Your group arranges a
pick-up distribution day for your customers.
Product Lines: Earth Friendly, Home & Garden
Notes: All profits go to God’s Good Earth Foundation. Supplier
PLACES TO GO, THINGS TO SEE, FREEBIES & MORE
SiteSeeing Tip – There’s a great search engine called Gabriel
that is focused solely on Europe’s National Libraries. Want to
find pictures and descriptions of Old World literary treasures?
Gabriel is your ticket.
For instance, did you know that the Pope overturned the Magna
Carta shortly after King John signed it back in 1215? I sure
didn’t. Lot’s of background details here for the eternally
curious like me or for teens researching a term paper.
PLACES TO GO:
If you’re a “Gone With The Wind” fan, check out Christies.com
for the auction of Herb Bridges’ collection (amassed over a 40
year span. Posters, Scarlett’s petticoats, and more.
Thinking about building a treehouse anyime in the near future?
This British site has links to some wonderful pictures, plans
for building your kid’s (or your own) dream hideaway, and
other way up in the air stuff.
FREE BLUE’S CLUES PAINT BOOK AND POSTER!
“You will receive a free poster of Safety Blues Neighborhood.
But that’s not all! For a limited time only, we will also send
you one (1) magical color by water booklet when you join the
neighborhood. So what are you waiting for? Sign up today!”
This month’s free ebook is by Arthur J.
D’Adamo. It’s 280 pages in the universal PDF format. The file
size is 1,491kb. The book examines the differences between
religion’s way of knowing and science’s way of knowing, then
compares how that affects such things as our world view, whether
God is viewed as a person, and other interesting topics.
That’s all for this issue. See you next month.
WE WANT YOU IN AN UPCOMING ISSUE
We’re always interested in hearing what you have to say
about fundraising. We’d love to publish your article, your
question, your success story, or any other relevant topic
Full instructions are on the website. Click on this link:
Thanks for sharing!
Copyright 2004 Kimberly Reynolds
Fundraiser Help – Great Fundraising Ideas
Maximize your fundraising success!
Nonprofit Fundraising – Tony Poderis describes how any nonprofit group should raise funds.
Non-profit Fund Raising – Organizational tips – Four ways to boost your non-profit fund raiser results.
Capital Campaigns – Capital campaign strategies for non-profit groups to increase their donor base.
Donor Recognition – How to use donor recognition to increase your capital campaign results.
Fundraising Ideas – Ideas for fundraising that focus on the best activities for high school, elementary school, sports teams, and youth groups to raise funds with events, activities, programs, projects and products.
Fundraising Events – Three profitable event ideas for small group or school fundraisers – Fundraiser events that are quick and easy – Fund-raising event ideas you can do in a month and that work anywhere from Canada to Australia.
School Fundraisers – Easy fundraising ideas for schools that consistently produce excellent results. Includes articles on cheerleading fundraisers, high school football fundraiser, soccer fund-raising, band fund-raiser, plus more great youth sports team activities and events for other high school groups.
Thank You Letters – Seven tips on writing thank you letters, notes, or simple donor recognition phone calls.
Fundraising Letters – See what fund raising letters work for other non-profit groups.
Fundraising Letter – How to generate the best response with your donation request letters.
How To Write A Fundraising Letter – Advice and tips on what works and what doesn’t.
Fundraising Software – Listings and descriptions of popular software programs for nonprofit groups. Donor tracking and recognition programs, nonprofit accounting, and capital campaign support.
Church Fundraisers – Church fundraising ideas for capital campaigns – Church fund-raising through donor recognition – Christian fundraiser charity activities and events that produce quick results.
Articles – Full list of articles on high school fundraisers, nonprofit fund raising, and great event ideas.
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