Fundraising Success #8

Fundraising Success #8 Fundraising Success – Issue #8 – Article: “Earth Friendly Fundraising”; Supplier Spotlight: Earthsavers Fundraising; Free ebook: “Barbecue Secrets: Hot Off The Grill”

Issue #8


Wow! Welcome new subscribers, all 791 of you who have joined
since the last issue, and all the regular readers as well.
I never thought we’d get this popular this fast.

When I checked the Member Count on SparkList before sending out
this issue, I about keeled over! Thank all y’all for making our
newsletter such a big success.

As usual, we’ve got some new and thought provoking fundraising
tips in This month’s issue along with another free e-book:

“Barbeque Secrets: Hot Off the Grill” – a collection of tasty
recipes for Baby Back Ribs, Jack Daniels grilling sauce,
Grilled Key Lime Chicken and more summertime faves.

Enjoy! (and remember to refer a friend, even though I think our
new subscriber campaign is working pretty darn well so far)

As always, your comments and suggestions are welcome.
Drop me an e-mail and let me know what you think.


=> Kimberly’s Corner
=> Subscriber Soapbox
=> Feature Article
=> Fundraiser Spotlight
=> SiteSeeing, freebies & more
=> We want you in an upcoming issue
=> Subscribe/Unsubscribe information


I promised myself I wouldn’t complain about the weather, so I
decided to complain about the environment instead. Not really,
but this issue did manage to take on a strong “tree hugger”
feel after I read a news blurb about how much trash the average
American generates each year (six tons!) and how recycling is
in danger of becoming passe.

Lo and behold, the keyboard started clicking like a player
piano with an overwound spring. A scant hour later and a
semi-rant emerged on why we should all be doing some type of
Earth Friendly Fundraising.

Whew! Glad I got that out of my system. Naturally, putting
the Fundraising Spotlight on a supplier called Earthsavers
Fundraising seems like a good fit with the article.

Now that I’ve taken the edge off (amazing how cathartic a
good rant release can be), I’m gonna try out a few more of
those barbecue recipes. Hmmm, Shrimp on the Barbie (reminds
me of living in Australia for a few years back in the pre-
Crocodile Dundee days) or Memphis-Style Barbecued Ribs?

Decisions, decisions. Sounds like both to me. “Oh, honey!
How about grilling some ribs and shrimp for dinner tonight?”

See you next month. I’ll be the one on a diet….

*—————–HOT TIP——————*
For some reason, a lot of people are now asking me (ME!)
how to make money on the Internet. Sorry, I’m no guru!
I can design networks and configure routers, but all my
marketing experience was real world, not cyberspace.

When I told my husband (bless his pointed geeky head)
that I wanted to market my fundraising book online, he
told me I needed to read THE BOOK on Internet marketing,
“Secrets of the Big Dogs”

Well, I did and boy, oh boy did I learn a lot for my $20.
So, don’t ask me, read all about it from the source:

*—————–HOT TIP——————*


Q: When are you going to offer us a discount on your book?
– Michele B.

A: I don’t know. Personally, I think $17 is pretty reasonable
for everything that you get in Fundraising Success. Then again,
when I asked my husband, he just laughed and said that I ought
to give people what they want.

I’m thinking it over and will probably do one of two things.
The first option that I’ve been weighing for the past couple of
months is to provide the newsletter subscribers with a free copy
of my book, but minus the three sections of reference material.

The second option is to provide a big enough discount to all of
you that it will convince you to buy now because it’s such a
good deal. Of course, a discount of say 50% could only be made
available for a very short period of time, such as for one month

I’ll tell you what. You folks decide and I’ll give it to you.

VOTE NOW: Select one of the email links below and I’ll announce
the results in the next issue. (Just click one and hit send)

FEATURE ARTICLE: Earth Friendly Fundraising


by Kimberly Reynolds

I don’t want this article to sound like a Dennis Miller rant,
but we really need to focus some of our fundraising energies
on doing the right thing.

What exactly is “doing the right thing” anyway?

Think about it. When you conduct a fundraiser, you are sending
a message to your volunteers and your supporters. That message
contains a value statement about your organization.

Doing the right thing means putting your organization squarely
behind a bigger need than just your own cause. That doesn’t
mean that your group necessarily gives up a portion of the net
from your fundraising efforts, but rather that you direct those
efforts to also accomplish a greater good.

After all, what type of message are you subconsciously sending
your community if the only cause your organization advocates is
your own group’s monetary need?

Your fundraising activities should periodically give something
back to the community. You can support another worthy local
cause or support something larger by being “earth friendly.”

What are some examples of Earth Friendly fundraising?

1) A product sale fundraiser where a portion of the proceeds
is earmarked to accomplish a noteworthy environmental goal.

2) A recycling effort that raises funds on an ongoing basis
while reducing landfill waste.

3) A cleanup effort that produces visible, tangible results
that benefit your community.

A specific example of an Earth Friendly product sale are the
Newman’s Own Organics chocolate bars and chocolate cups
offered by CrunchTime Environmental Fundraisers. These
delicious 1.2 ounce chocolate bars come in six different, but
equally scrumptious flavors.

On each $1 candy bar, your group earns a minimum 55% profit
margin, compared to the usual 45-50% offered elsewhere. In
addition, 35% of the profits generated for CrunchTime by your
fundraiser will be used to “adopt” tropical rainforest acreage
in your group’s name.

If you’re worried about the taste of an organic chocolate bar,
“fahggedaboutit.” This candy is delicious! It’s just one more
example of how Newman’s Own has brought great quality to other
consumer products like spaghetti sauce and popcorn.

You’ll be pleasantly surprised how profitable “doing the right
thing” can be with an environmentally friendly candy bar.

Find out more at

Recycling printer cartridges is another way that your group can
raise money on a year round basis. Keeping the plastic parts
and the toner/ink residue out of your local landfill may not
seem like much, but Americans dispose of more than 100 million
laser printer or inkjet cartridges each year.

It’s easy to set your organization up. Participation is free.
Collection boxes are supplied at no cost and prepaid shipping
labels are already attached to boxes. Your group’s name,
address, and account number are included on labels.

Your group places the collection boxes at local businesses and
other convenient locations such as at retailers that sell new
printer cartridges. Many times a person buying a new cartridge
brings in the old one to ensure a perfect match.

Every time a box is full, call UPS and arrange for the box to be
picked up. Then you replace it and start the process all over
again. Your group can collect cash or earn technology prizes
for your recycling effort, demonstrating once again that “doing
the right thing” pays handsomely.

Find out more at:

The third type of Earth Friendly Fundraiser, organizing a
community cleanup project, is yet another way to fundraise
and send a positive message at the same time.

This type of one day or monthend fundraising event is very
similar to the Athlet-A-Thon or Fun-A-Thon concept. Here
your group’s participants solicit pledges from the usual
suspects – family, friends, and neighbors.

Pledges are tied to a specific attainment goal such as the
number of pounds of trash collected or the number of road
miles cleaned of debris. You’ll need to create a one-page
overview of your cleanup program and a pledge signup sheet.

It works best if your overview specifies a suggested range
for donations, say anywhere from a penny to a dime a pound
for a large project. An amazing amount of garbage can be
collected from a local stream or illegal dumping area, so
it’s not a bad idea to also put a maximum limit on a pledge
amount of say, $20.

Do the math and you’ll be surprised at how much money you
can generate. Assuming 100 participants, each of whom has
five pledges of a penny a pound, if you collect a ton of
garbage, then your group will raise $100 per participant or

That’s not bad money for “doing the right thing!”

Give some serious thought toward inspiring your group to put
together an Earth Friendly Fundraiser this year. You’ll
be proud of what your volunteers’ hard work will accomplish
and you’ll have plenty of proceeds to put to good use for
your own cause.

FUNDRAISING SPOTLIGHT: Earthsavers Fundraising

(Excerpt from my book, Fundraising Success)

Supplier: Earthsavers Fundraising
Phone: (336) 275-9282
Fax: (336) 379-5020

Address: 2007 Yanceyville St
City: Greensboro
State: NC
Zip: 27405

Description: Earth-friendly and traditional fundraising products
for PTAs, schools, sports teams, religious organizations, and
other non-profits.

Tremendous selection of fundraisers with an emphasis on the
environmentally friendly.

Unique incentive programs:

Sponsor a species – donations to endangered species education
and protection.

Cradle a critter – donations to wildlife orgs.

Protect a pet – donations to animal rescue, foster and
protection orgs.

Tree-mendous re-leaf – donations to tree-planting and
protection orgs.

Product Lines: Americana, Bags, Candles, Candy, Cards – Discount
Shopping, Cards – Scratch, Catalog Sales, Cheesecake, Cookie
Dough, Coupons, Discount Cards, Earth Friendly, First Aid Kits,
Flowers, Food Items, Fruit, Gift Wrap, Lollipops, Magazines,
Nuts, Pet Products, Safety, Scratch Cards, T-shirts, Wrapping

Terms: Prepay

Notes: Pricing is in line with other suppliers on standard
fundraisers. Very innovative in offering new and unique ways
to raise funds.


SiteSeeing Tip – Do you know where your computer’s been?

ContentAudit is a free online tool for Windows-based computers
that checks computer files for questionable, unwanted, and/or
obscene content. Within minutes, the tool displays questionable
URLs, words, or file names that may be objectionable.

Places to go:

Want some quality suggestions for summer reading for kids?
The Word Pool Children’s Book Site has book recommendations,
a guide for parents, and subjects kids are interested in.

Want to verify if an Internet rumor or virus claim is true?
Check out where “search before you forward”
the latest email scare is their byword.

Things to see:

Looking for great summer reading? Try The Literary Guild!
Get five books for $2 and if you join now, you get a sixth
book for free. Grisham, Clancy, Steel, Patterson, and more.

Try the Shell Motorist Club FREE for 30-days! Don’t get
caught with a flat tire, an empty gas tank or a stranded car.
Help is only a phone call away. Plus, join now and receive
3 free bonuses including a 15 piece tool set!
(Available US only)

Free ebook:

Your free ebook is

It’s a 337kb, 31 page ebook in the universal PDF format.

That’s all for this issue. See you next month.


We’re always interested in hearing what you have to say
about fundraising. We’d love to publish your article, your
question, your success story, or any other relevant topic
or comment.

Full instructions are on the website. Click on this link:

Thanks for sharing!
Copyright 2004 Kimberly Reynolds

Fundraiser Help – Great Fundraising Ideas
Maximize your fundraising success!

Related Pages

Nonprofit Fundraising – Tony Poderis describes how any nonprofit group should raise funds.

Non-profit Fund Raising – Organizational tips – Four ways to boost your non-profit fund raiser results.

Capital Campaigns – Capital campaign strategies for non-profit groups to increase their donor base.

Donor Recognition – How to use donor recognition to increase your capital campaign results.

Fundraising Ideas – Ideas for fundraising that focus on the best activities for high school, elementary school, sports teams, and youth groups to raise funds with events, activities, programs, projects and products.

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School Fundraisers – Easy fundraising ideas for schools that consistently produce excellent results. Includes articles on cheerleading fundraisers, high school football fundraiser, soccer fund-raising, band fund-raiser, plus more great youth sports team activities and events for other high school groups.

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How To Write A Fundraising Letter – Advice and tips on what works and what doesn’t.

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Articles – Full list of articles on high school fundraisers, nonprofit fund raising, and great event ideas.

Appeal Letter
Auction Tips
Cancer Fund Raiser
Candy Sales
Charity Event
Donation Request
Donor Fund Raising
Elementary School
Event Ideas
Fundraiser Ideas
Fundraising Ideas
Fund Raising
Grant Writing
High School
Middle School
My Book
Publicity Tips
Relay For Life
Sample Letters
School Fundraisers
Supplier Listings
Youth Sports