Fundraising Success #38
Fundraising Success – Issue #38 – Article: “Getting Started”; Supplier Spotlight: “K-12 Mascots “; Free ebook: “Inside The Minds Of Winners”
Fundraising Success #38 – December 2006
=> Kimberly’s Column: “Christmas Is Almost Here”
=> Reader Q & A: “Sponsorship Letters”
=> Feature Article: “Fundraising: Getting Started”
=> Supplier Spotlight: “K-12 Mascots”
=> SiteSeeing, Bonus & more: “Free MGM Bonus DVD Movie ”
=> Your Ebook: “Inside The Minds Of Winners”
Kimberly’s Column: “Christmas Is Almost Here”
Christmas is almost here and it’s a time for giving. All of us involved
with fundraising know that this is a time of year when people will
joyously give to a worthy cause (if approached correctly). The problem
for fund raisers has always been how to ask nicely without intruding
on another’s holiday season.
Of course, the answer has always been to develop relationships and
contacts ahead of time and not wait until the last minute. Then again,
many of us can’t even get our Christmas shopping done until the last
minute, so planning ahead is not something all of use are good at.
So, coincidentally enough, this month’s article is about planning ahead.
It’s a multi-part article covering school fundraising from start-to-finish.
Find out what questions you need to ask and learn where to focus
your group’s energies.
The Supplier Spotlight is on K-12 Mascots. They provide a complete line
of plush toys dressed up as school mascots. Their school mascots are
not sold in stores and are quite reasonably priced.
This month’s Bonus is a Free MGM DVD Movie.
This month’s ebook is “Inside The Minds Of Winners”
Pop Warner Cheerleading
My daughter had a great time in her first year of cheerleading,
cheering for a local Pop Warner football team. It was a great
learning experience and the girls all had a great time.
They advanced from their local competition to the Mid-South
Regionals in Huntsville, Alabama. After winning the Regionals,
their squad advanced to the Pop Warner National Championships
held at Disneyworld. Talk about some excited 11-year olds!
They had a great time and placed eighth out of 20 squads in their
division (Pee Wee Novice – Small). Highly recommended for their
focus on good grades and good sportsmanship.
Readers Q & A: “Sponsorship Letters”
Question: Kimberly, I’d like some help creating a sponsorship letter.
Where can I find information on the best approach for requesting
Answer: There’s a good discussion in the forum:
Sponsorship Letters –
You will find my book, Fundraising Success, very helpful in any
Buy a copy today because it will save you time and money!
Yours for only $17:
FEATURE ARTICLE: Fundraising: Getting Started
Fundraising is both an art and a science. The first step is always the hardest.
Before we begin, let’s back up for a moment and look at the big picture of your
Here are some important points to consider:
After you’ve pondered the who, what, when, where, why and how of your
efforts, the realization dawns that a successful fundraiser involves a
considerable amount of organization and effort.
The best place to get started is at the beginning. Any homebuilder worth his
salt will tell you that a house is only as good as its foundation.
In a fundraiser, that foundation is your volunteer group.
Who will do all the work?
Build your organization
The first step to getting started is getting organized. Have a master plan
mapped out that identifies all key organizational needs. Building a strong
organization and not overloading your core group of volunteers are critical
Define your organizational structure. Clearly spell out roles and
responsibilities in writing. Amazingly enough, once these are written documents,
they can be used repeatedly on future fundraisers with only slight
modifications. Sample documents have been provided as part of this book to give
you a head start on how to proceed.
Go for experience
Rely on the experienced veterans to fill the key posts. Last year’s worker bees
can move up to chair different committees and handle more responsibility this
Actively recruit volunteers from your potential supporters. Spell out what
skills are needed for each position. Make sure the job description includes an
estimate of how many hours this job will require.
Do a skills match
Look for people whose skills match up with the needed tasks. Example: Tap
someone with an accounting background or a person who’s balanced a cash register
to help tally your orders. They’ll have the eye for detail that’s needed.
Get a running start
Getting volunteers to sign up in advance is crucial. By having an organized
staffing plan already written out, you’ll be able to solicit the right type of
help and offer clearly defined requirements.
Let them know
People will be more likely to volunteer if they know what they’re signing up for.
Example: A four-hour shift on a Saturday delivery day or a commitment for two
evenings of tallying orders.
Click here for
Supplier Spotlight: K-12 Mascots
(Excerpt from my book, Fundraising Success!)
Supplier: K-12 Mascots
Phone: (972) 394-5056
Fax: (972) 394-2954
Address: 135 Sara Lane
Description: Our Mascots enjoy a winning sales record with proven results in
thousands of schools across America. Made from high quality plush material,
tested for customer satisfaction and quality assurance, we give a 100%
Our School Mascots are a proprietary product and are NOT available in stores.
We sell only to Schools, PTAs and other fundraising groups sponsored by the
As a manufacturer and wholesale supplier, we offer competitive prices,
quality service, and the largest selection of School Mascots to be found
Mascots are available in 39 styles and up to 15 different color combinations
each. They retail for $7 to $10.
Recommended profit margin is 40%. Wholesale cost for a carton of 120 mascots is
$528 ($4.40 each).
Product Lines: Spirit Merchandise, Stuffed Animals
Terms: Net 30 day terms available to qualified organizations
Notes: Returns allowed for whole cartons with a restocking fee.
Places To Go, Things To See, Bonus Item & More
Places to go:
FDA Consumer Magazine
Some readers may find the thought of reading the average government
publication less than riveting, but fortunately the Food and Drug
in-house publication, FDA Consumer, is both well-written and informative.
Intended for both a general audience and those concerned with the ongoing
work of the FDA, the magazine offers broad coverage on both how to stay
healthy and the regulatory work that is part of their mission. Every issue
features a consumer quiz, commentary on recent regulatory activities, and a
column from the magazine’s editor.
The New Yorker
With its urbane and cosmopolitan commentaries on everything from cross-country
truck drivers to the latest geo-political imbroglios, the New Yorker has been
delighting readers for eight decades.
Despite the fact that it costs a few dollars to actually subscribe to the
their website has a great deal of free content for the interested web-browser.
Visitors may wish to start by looking at some old chestnuts in their “From the
Things to see:
Organization of World Heritage Cities
Created in 1993, the Organization of World Heritage Cities (OWHC) has been
given a mandate by the United Nations to protect the cultural, historical, and
social heritage of the world’s great cities.
For a number of years, the organization has worked towards this goal by
publishing helpful “how to” materials for any number of interested parties,
including city officials, heritage groups, and concerned citizens. Recently,
site was created in an attempt to bring these materials together.
Your Free Ebook:
This month’s ebook is "Inside The Minds Of Winners" – Nine interviews
with highly successful people provide important tips for defining your
role in life. Learn how to succeed at whatever your heart desires.
289 pages, Adobe PDF format, 1.16mb download.
That’s all for this issue. See you next month.
Copyright 2006 by Kimberly Reynolds. All rights reserved.
Maximize your fundraising success!
Newsletters – All the Back
Capital Campaigns – Capital campaign
strategies for non-profit groups to increase their donor base.
Donor Recognition – How to use donor
recognition to increase your capital campaign results.
Fundraising Ideas – Ideas for fundraising
that focus on the best activities for high school, elementary school, sports teams, and youth groups to raise funds
with events, activities, programs, projects and products.
Fundraising Events – Three profitable event ideas
for small group or school fundraisers – Fundraiser events that are quick and easy –
Event ideas you
can do in a monthend that work anywhere from Canada to Australia.
School Fundraisers – Easy fundraising ideas for schools that consistently
produce excellent results. Includes articles on cheerleading, high school football,
soccer, and band, plus more great youth sports team activities and events for other high school groups.
Thank You Letters – Seven tips
on writing thank you letters, notes, or simple donor recognition phone calls.
Fundraising Letters – See what fund
raising letters work for other non-profit groups.
Fundraising Letter – How to
generate the best response with your donation request letters.
How To Write A Fundraising
Letter – Advice and
tips on what works and what doesn’t.
Nonprofit Software – Listings and descriptions of popular software programs
for nonprofit groups. Donor tracking and recognition programs, nonprofit accounting, and capital campaign support.
Church Fundraisers – Church fundraising ideas for capital campaigns through donor recognition –
Christian fundraiser charity activities and events that produce quick results.
Articles – Full list of articles on high school fundraisers,
nonprofit fund raising, and great event ideas.
Cancer Fund Raiser
Donor Fund Raising
Relay For Life