Fundraising Success #2

Fundraising Success #2 Fundraising Success – Issue #2 – Article: “Nonprofit Fundraising”; Supplier Spotlight:; Free ebook: “As A Man Thinketh”

Issue #2

Welcome to our second issue. We’ve got plenty of fundraising
tips and techniques in This month’s ezine along with another
free e-book. Enjoy!

As always, your comments and suggestions are welcome.
Drop me an e-mail and let me know what you think.


=> Kimberly’s Corner
=> Subscriber Soapbox
=> Fundraiser Spotlight
=> Feature Article
=> SiteSeeing, freebies & more
=> We want you in an upcoming issue
=> Subscribe/Unsubscribe information


I hope everyone had a great Memorial Day monthend. It’s always
one of my favorites because it means the end of the school year
is near and summer vacation is just around the corner.

Wouldn’t it be great to be a kid again and be able to relive
that feeling of endless summer days stretching out ahead of you
with no worries and no deadlines?

Well, enough fantasizing! Time to get back to work!

Now’s the time to lay the groundwork for the next school year’s
fundraisers or to plan your fall fundraising in greater detail.
Nothing frees up more time than working from a well thought out
plan of action.

This month’s main article is about non-profit fundraising and
how you need to work smart if you want to make more money with
your fundraiser.

Read it now before the summer heat melts your brain. Remember
that working smarter is the difference between nonprofit
fundraising and “noprofit” fundraising.

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“Loved your book, but why do I have to keep changing sections
to get to some information like who the best supplier is for
case candy sales?” Marjorie W. – Dallas, TX

Good question. Originally, I’d planned on having everything as
one big document where you could jump to any topic, but the
size of the reference files kept increasing as more suppliers
were added. Having things split into four sections makes the
book easier to use for specific purposes without overloading
your computer’s memory and file swapping capabilities.

My suggestion is to keep the other sections open when you’re in
the research mode. Then it only takes a moment to toggle between


(Supplier Profile – Excerpt from Fundraising Success!)

Phone: (207) 453-2252
Fax: (419) 821-3293

Address: 15 Valley Farms Road
City: Fairfield
State: ME
Zip: 04937

Description: Fundraising for schools, clubs, and organizations.
Free shipping in USA. 100 percent mark-up of lollipops.

Buy for $0.25, sell for $0.50. Lollipops available in every
variety, color, and flavor except for those that don’t taste very

Product Lines: Lollipops
Terms: Prepay

Notes: Free shipping with case order ($144) or more. Family
owned business that displays a great sense of humor on their
website. The kids are the principals of the company; the FAQ
section discusses the round vs. flat theory of lollipops from
the 1400’s, etc.

My personal favorite is about delivery outside of the US: “If you
would like us to deliver to the island country of Tonga, then
we’d like to deliver them in person.”

FEATURE ARTICLE: Nonprofit Fundraising

by Kimberly Reynolds

“How do you make more money for your organization?”

It’s all about multiple streams of income. When you put together
your annual plan, you need to build-in as many ways to make
money as possible.

So, you’re probably thinking: “That’s easy for you to say, but
how do I do it?” With a well thought out plan that doesn’t
make too many demands on any one facet of your organization.

Every fundraiser that you conduct places various demands on your
volunteers, your supporters, and your leadership. Those demands
can be time consuming, expensive, and stressful.

The more large-scale fundraisers you conduct in a year’s time,
the greater the load you place on the people you depend on. You
need to be “smart” in how you go about fundraising.

Thinking smart means taking the time to review past results and
strategizing about how to do better this year. If you don’t
spend some time brainstorming some new and creative ideas to
increase your bottom line, how are you going to rise above last
year’s results?

Define your three best income streams. Now, daydream a little
about what changes or enhancements you can make that will add
additional volume to those streams.

Fundraising is all about reaching more people with a compelling
message that inspires them to take immediate action to assist
your organization.

How can you reach more people? By exploiting two things –
personal networks and personal motivators. Your fundraising has
to be structured to achieve maximum leverage of everyone’s self
interest by providing sufficient incentives for giving time or
money to your cause.

How can you make your message more compelling? By giving it
“story-like” visual imagery that speaks to your supporters
emotions. Decisions are made on an emotional level, not logical,
and a “story” allows people to visualize their contribution
having a positive impact on what they’ve visualized.

How can you inspire a higher percentage to immediate action? By
combining your story with a call to action. A call to action
leverages the immediacy of the emotional reaction to your story
with a request to help now BECAUSE their contribution will have
a positive impact.

Everyone wants to help. They just have to be properly coached
about your situation and motivated to act now.

Planning smart means taking concrete action to put your ideas
into an annual business plan. Yes, I did say “business plan.”
No self-respecting, non-profit organization should be without
a written business plan to guide their fundraising efforts.

Your plan should spell out roles and goals along with detailed
instructions on how you’ll get there. It should be grounded in
the past and targeted at the future.

Each fundraising activity should be broken down into the
necessary action steps that will produce the highest level of
results with the most cost-effective effort.

Everyone should know exactly what’s expected of them. A well-
organized team where everyone understands their role is able to
execute their mission flawlessly.

Everyone should know and be able to state your group’s value
proposition. If they can’t articulate, in two sentences or less,
a convincing reason why you are raising funds, then you need a
plan that helps communicate your message more effectively.

Working smart means taking your plan and putting it into action
with an eye towards getting the most bottom line results from
every facet of your organization.

You’ll get the best long-term results if you stay focused on
not overburdening your volunteers, your supporters, and your
leadership. Overworking volunteers will ensure that many will
not be around to help next year.

Too many demands for small donations will alienate your group’s
supporters. Structure your fundraising requests to two or
three campaigns in a year’s time, no more. Size those campaigns
to get the most from each time your supporters are asked to make
a contribution.

Continuous fundraising will wear out your leadership as well.
Your key personnel will be spending most of their time on
organizing and conducting campaigns.

You want to keep everyone fresh and motivated. Do that by
having a well thought out plan that maximizes the value of
everyone’s time, energy, and contributions.

Being smart means taking the time NOW to begin a “Get Smart”
effort about your fundraising efforts. Start the brainstorming
process now.

Get a small journal and start recording any and all ideas you
have, day or night, about improving your fundraising. Some of
them will be duds, but others will be gems.

Sure, the gems will be rough and will need polishing, but you
won’t have any gems at all if you don’t let your creative juices
run wild. Just write them down as they occur to you and keep
adding to the ones that make the most sense in the light of day.

Hey, if it worked for Edison and Einstein, it can work for you.
Start writing down all the ways that you can think of to create
multiple streams of income for your organization and watch the
money flow in.


SiteSeeing Tip – Did you know that Google (the best search engine)
now offers a toolbar for customizing Internet Explorer? It does
all sorts of wonderful things like telling you how popular a
particular site is and making it easy to search that site (or the
rest of the Web) for additional information without wading
through all the clutter.

Places to go:

A freeware program for Windows 98 & up that provides a simple,
yet effective tool for eliminating SPAM from your mailbox.

All the fashion fads and blunders of the last 100 years and more.

Things to see:

Save big with the latest discount offers at Catalog

Reward yourself for surfing the web at Treasure

Free ebook:

This month’s free ebook is  by James Allen.

That’s all for this issue. See you next month.


We’re always interested in hearing what you have to say
about fundraising. We’d love to publish your article, your
question, your success story, or any other relevant topic
or comment.

Full instructions are on the website. Click on this link:

Thanks for sharing!
Copyright 2004 Kimberly Reynolds

Fundraiser Help – Great Fundraising Ideas
Maximize your fundraising success!

Related Pages

Nonprofit Fundraising – Tony Poderis describes how any nonprofit group should raise funds.

Non-profit Fund Raising – Organizational tips – Four ways to boost your non-profit fund raiser results.

Capital Campaigns – Capital campaign strategies for non-profit groups to increase their donor base.

Donor Recognition – How to use donor recognition to increase your capital campaign results.

Fundraising Ideas – Ideas for fundraising that focus on the best activities for high school, elementary school, sports teams, and youth groups to raise funds with events, activities, programs, projects and products.

Fundraising Events – Three profitable event ideas for small group or school fundraisers – Fundraiser events that are quick and easy – Fund-raising event ideas you can do in a monthend that work anywhere from Canada to Australia.

School Fundraisers – Easy fundraising ideas for schools that consistently produce excellent results. Includes articles on cheerleading fundraisers, high school football fundraiser, soccer fund-raising, band fund-raiser, plus more great youth sports team activities and events for other high school groups.

Thank You Letters – Seven tips on writing thank you letters, notes, or simple donor recognition phone calls.

Fundraising Letters – See what fund raising letters work for other non-profit groups.

Fundraising Letter – How to generate the best response with your donation request letters.

How To Write A Fundraising Letter – Advice and tips on what works and what doesn’t.

Fundraising Software – Listings and descriptions of popular software programs for nonprofit groups. Donor tracking and recognition programs, nonprofit accounting, and capital campaign support.

Church Fundraisers – Church fundraising ideas for capital campaigns – Church fund-raising through donor recognition – Christian fundraiser charity activities and events that produce quick results.

Articles – Full list of articles on high school fundraisers, nonprofit fund raising, and great event ideas.

Appeal Letter
Auction Tips
Cancer Fund Raiser
Candy Sales
Charity Event
Donation Request
Donor Fund Raising
Elementary School
Event Ideas
Fundraiser Ideas
Fundraising Ideas
Fund Raising
Grant Writing
High School
Middle School
My Book
Publicity Tips
Relay For Life
Sample Letters
School Fundraisers
Supplier Listings
Youth Sports