Fundraising Success #18

Fundraising Success #18 Fundraising Success – Issue #18 – Article: “Fundraising Fundamentals”; Supplier Spotlight: T-Line Printing, LLC; Free ebook: “Weight Loss Guidance”

Issue #18


monthly Column: “This is the Last month”

Free Ebook: “Weight Loss Guidance”


=>  Kimberly’s Column
=>  Reader Q & A
=>  Feature Article: “Fundraising Fundamentals”
=>  Supplier Spotlight: “T-Line Printing LLC”
=>  SiteSeeing, freebies & more:
=>  We want you in an upcoming issue


“This is the Last month”

Hi everybody,

This is the last month for taking advantage of me.  :o)

The special promotional price of $7.77 for Fundraising Success
ends on September 30th.  Also ending at the same time is the
free trial of the book without the reference sections.

If you are going to take advantage of me, better do so now.
The price for the regular version of Fundraising Success will
not return to the $17 price of the past.

The new price will be $27.  Gotta keep that publisher happy!

On another note, due to my old info request email address
becoming a major s*p*a*m magnet, the new info request address is
info1 @

The reason for the gaps is to keep this address free from the
auto-harvesting tactics of the s*p*a*m*m*e*r*s. Just delete the
gaps when you use it.

If you’re wondering about the use of asterisks in the two words
above, that’s to avoid having my newsletter automatically
filtered by you ISP as s*p*a*m because it contains that word.

Geez, what a goofy place the Internet can be at times!

On a personal note, today is Mad Max’s 16th birthday.  The big
guy is so excited he can’t stand it.

His football coach moved him from wide receiver to quarterback.
Girls are calling and instant messaging him all the time. And
now, he’s old enough to drive.  Yikes!

This month’s article is about Fundraising Fundamentals. Focus on
the two things that every fundraiser can’t afford to ignore.

The Supplier Spotlight is on T-Line Printing LLC.  They’re a
low-cost provider of quality “logo” products including Hanes
t-shirts, cups, mugs, sweatshirts, etc.

This month’s Freebie is from a site that pays you $16 just for
visiting. They also pay you another $16 to tell a friend.
Your friend also gets $16 when they do a free signup as well.

This is a special promotion for a new online shopping mall in
the UK.  No guarantees on how long this will stay up, so I’d
move quickly.  Details in the SiteSeeing section.

And yes, I tested it out and it really works.  🙂

The free ebook is: “Weight Loss Guidance” in PDF format.  It’s
22 pages of succinct advice on the easiest way to lose weight.
Hint: It’s not by dieting!
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READERS Q & A:  What’s On Your Mind?

Question: Kimberly, Our Scout troop needs to raise money. What’s
the best way to raise some fast cash? – Bob Huntley

Answer: Bob, The fastest way to raise cash is to get in front of
as many prospects as possible with a very attractive offer that
appeals to as many people as possible.

It also helps if what you’re offering has a very high profit
percentage.  Think of it as a formula:

# Prospects x Conversion % x Profit % = Your Fundraising Results

Prospects are best found in high-traffic shopping areas such as
grocery stores, hardware stores, video stores, etc.

Conversions are best if you offer something that has a good value
proposition for just about anybody.  The best and easiest is a
simple discount card offering two-for-one fast food deals for $10.

Profit percentage is highest on these types of cards.  If you buy
in quantity, your cost is $1 or a 90% profit margin.

For every $10 sale, you keep $9.  It doesn’t get much better than
that.  Start contacting retailers today and line up your monthend
sales locations.

Staff a simple card table with your offer clearly explained on a
flyer and highlighted with some colorful posters.  Make sure your
sellers are enthusiastic in extolling the benefits of the card.

You’ll be amazed at how much you can raise in a single Saturday
with a half dozen good locations!

All this and more is explained in my book, Fundraising Success!
FEATURE ARTICLE: Fundraising Fundamentals


by Kimberly Reynolds

Two things you have to do with every fundraiser:

1) Increase community awareness of your need
2) Increase community awareness of your offering

Everybody reading this instantly thinks, “Yeah, we’ve got that
covered.  Everybody in our group knows what we’re doing.”

Let’s take a closer look and see, shall we?

Your Need:

1) Can it be expressed in a single sentence?
2) Has everyone in your group memorized that sentence?
3) Is expressing it a part of your approach to all supporters?

Test your group from top to bottom.  Randomly ask individuals
to tell you why your group is raising money.

I absolutely guarantee you that you will be surprised at the
answers.  In many groups, more than 50% of those involved with
the fundraiser will not be able to tell you in a single sentence
the specific reasons why they are raising money.

What about outside your group?  Can you honestly say that you’ve
exhausted every approach in getting the word out to the community
about your fundraiser?  Does everybody know why you need money?

Have you done each of these?

– Flyers
– Posters
– Press release
– Roadside signs
– Newspaper coverage
– Public service radio announcements
– Pre-kickoff letter, postcard, or email campaigns

Or are you assuming that all you have to do is tell someone that
you’re doing a fundraiser and that they’ll be glad to help?

Two problems with that approach.  One is that most of your group
can’t effectively communicate your need.

The second is that you are already assuming that your group has
more than enough prospective supporters to meet your goal. Both
these problems limit your potential results.

Consider these three points:

If your need isn’t communicated clearly and concisely, it will
not be understood and internalized as a deserving cause by your
prospective supporters.

If your sellers don’t really understand your group’s need, then
they won’t push as hard to meet that need.

If your need isn’t general knowledge in your community, then
your fundraising job will be that much harder.

Think of “getting the word out” as being similar to softening up
the beachhead during the Normandy invasion. If you don’t do the
advance prep work, you’re much more likely to meet a hostile

The second fundraising fundamental goes hand-in-hand with
creating an awareness of your need.  Creating an awareness of
your offering is just as important as telling people why your
group needs money.

The need and the offering should be closely linked in all
communications.  At the same time you are getting the word out,
you need to make sure the message gets through on exactly what
your group is doing to raise funds.

Just as with expressing your need, everyone in your group should
be able to sum up your offering in a single sentence.  That
sentence should also reinforce the emotional foundation that is
derived from recognition of your need.

So what in the heck does all that mean?

Put simply, if someone believes your need is real and agrees
with the value proposition of your offering, they will help you.

And what’s your value proposition?

It’s a summation of your offering, combined with a reminder of
your need, that’s expressed in a way that reminds the prospective
supporter of what’s in it for them.

In other words, your prospect needs to:

1) Be aware of your need
2) Be linked to it on an emotional level
2) Be in agreement that your offer has real value in it for them

Getting your need and your offering across to as many potential
supporters as possible is the essence of fundraising.  Take the
time to develop single sentence statements for your fundraiser
of both of these fundamentals.

Teach everyone in your group how to communicate these basic
value statements when they talk to prospective supporters and
your fundraiser will be a smashing success.


(Excerpt from my book, Fundraising Success!)

Supplier: T-Line Printing LLC
Phone:  (800) 676-5022
Fax: (410) 778-1660

Address: 9556 Augustine Herman Highway
City: Chestertown
State:  MD
Zip:  21620-3249

Description: T-Line Printing, LLC has been producing custom
t-shirts since 1989.  With full in house production capabilities
and a staff committed to customer service, they are ready to
assist you in producing your custom t-shirt from start to finish.

They offer very fast turnaround and very competitive pricing.

Quantity 100+ of a one-color logo printed on a Hanes T-shirt is
$4.89.  Additional discounts are available for non-profit

T-Line Printing, LLC also offers a full line of specialty imprint
items to help promote your organization’s name.

Product Lines: Clothing, Logo Products – Clothing, Logo Products-
Plastic, Spirit Merchandise, T-Shirts & Sweatshirts

Terms: Prepay with 50% deposit or net terms available to
qualified organizations

Notes:  Freight is $3.50 per case of 72 shirts. Excellent
pricing on all types of logo products.

SiteSeeing Tip – Biology in Motion

This great site uses flash animation to demonstrate biology
lessons so they’re easily grasped by today’s students.  Instead
of the usual multiple-choice quiz review, users can self-test
on a variety of biological topics.


All sorts of health information conveniently presented in an
easy to understand format.  There’s health topics, a drug
reference guide, information on generics versus name brands,
and lots of convenient links.

Games Kids Play
A convenient site with the rules for playground games, verses
for jump rope rhymes, and a whole lot more.  Don’t let the
“Mommy, I’m bored” nonsense take over your household.


FSBO Real Estate Secrets
Don’t enter into the largest financial transaction of your
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Learn twelve easy ways to spot serious problems in homes for
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Shop today for savings of 40-70% off top name
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Free Credit Score
Get the same 21-page report that your lender looks at when
deciding if you’re creditworthy or not.  Avoid the surprises and
fix the mistakes.  Trust me, there are mistakes.


This month it’s with lots of great tips on
how to lose weight without dieting.  Dispels the common myths
that might be hindering your own efforts in the battle.  Concise
writing, 22 pages, 227kb download, PDF format.

That’s all for this issue. See you next month.


We’re always interested in hearing what you have to say
about fundraising. We’d love to publish your article, your
question, your success story, or any other relevant topic
or comment.

Full instructions are on the website. Click on this link:

Thanks for sharing!
Copyright 2004 Kimberly Reynolds

Fundraiser Help – Great Fundraising Ideas
Maximize your fundraising success!

Related Pages

Nonprofit Fundraising – Tony Poderis describes how any nonprofit group should raise funds.

Non-profit Fund Raising – Organizational tips – Four ways to boost your non-profit fund raiser results.

Capital Campaigns – Capital campaign strategies for non-profit groups to increase their donor base.

Donor Recognition – How to use donor recognition to increase your capital campaign results.

Fundraising Ideas – Ideas for fundraising that focus on the best activities for high school, elementary school, sports teams, and youth groups to raise funds with events, activities, programs, projects and products.

Fundraising Events – Three profitable event ideas for small group or school fundraisers – Fundraiser events that are quick and easy – Fund-raising event ideas you can do in a monthend that work anywhere from Canada to Australia.

School Fundraisers – Easy fundraising ideas for schools that consistently produce excellent results. Includes articles on cheerleading fundraisers, high school football fundraiser, soccer fund-raising, band fund-raiser, plus more great youth sports team activities and events for other high school groups.

Thank You Letters – Seven tips on writing thank you letters, notes, or simple donor recognition phone calls.

Fundraising Letters – See what fund raising letters work for other non-profit groups.

Fundraising Letter – How to generate the best response with your donation request letters.

How To Write A Fundraising Letter – Advice and tips on what works and what doesn’t.

Fundraising Software – Listings and descriptions of popular software programs for nonprofit groups. Donor tracking and recognition programs, nonprofit accounting, and capital campaign support.

Church Fundraisers – Church fundraising ideas for capital campaigns – Church fund-raising through donor recognition – Christian fundraiser charity activities and events that produce quick results.

Articles – Full list of articles on high school fundraisers, nonprofit fund raising, and great event ideas.

Appeal Letter
Auction Tips
Cancer Fund Raiser
Candy Sales
Charity Event
Donation Request
Donor Fund Raising
Elementary School
Event Ideas
Fundraiser Ideas
Fundraising Ideas
Fund Raising
Grant Writing
High School
Middle School
My Book
Publicity Tips
Relay For Life
Sample Letters
School Fundraisers
Supplier Listings
Youth Sports