Fundraising Success #17

Fundraising Success #17 Fundraising Success – Issue #17 – Article: “Event Fundraising”; Supplier Spotlight: Anderson’s Party Time Fundraising.; Free ebook: “The Art of War”

Issue #17


monthly Column: “Busy, Busy, Busy”

Free Ebook: “The Art of War” by Sun Tzu.

Freebie: “Cheese Pairings Poster” (Details in SiteSeeing)


=> Kimberly’s Column
=> Reader Q & A
=> Feature Article: “Event Fundraising”
=> Supplier Spotlight: “Anderson’s Party Time”
=> SiteSeeing, freebies & more: “Jovan White Musk” & Poster
=> We want you in an upcoming issue


“Busy, Busy, Busy”

Like every other mom and fundraiser, Fall accelerates my daily
pace. The to-do list lengthens and the number of places to go
seems to increase exponentially as various practice schedules
kick in.

There’s all the school and sports practices layered in on top
of the usual Fall fundraising activities. The kids all seem to
need to go multiple places at the same time and of course,
there’s always dinner to fix.

But, you know what? It feels great to be that busy. Shaking
off the doldrums of late Summer is invigorating.

It’s wonderful to be “involved” in a variety of activities.
I think your mental state and energy level reflect your level
of participation in the world around you.

Go ahead and dive in. The water’s fine. After the initial
shock, you’ll enjoy the deep end.

You’re not in over your head, you’re finally in your element.
Busy, busy, busy is what moms are all about.

This month’s article is about Event Fundraising. It’s a short
(for me) look at three event-style fundraisers that will work
for just about any size group.

The Supplier Spotlight is on Anderson’s Party Time. This firm
offers some unusual food items (Mexican, egg rolls, fresh-made
pies, and apple dumplings) and large one-pound portions of the
usual candy and nut items.

This month’s Freebie is White Musk Perfume from Coty. It’s a
pleasant fragrance for everyday wear. Details in the SiteSeeing

The free ebook is: “The Art of War” by Sun Tzu. Learn tactics
and strategy from the master. Outmaneuver anyone you encounter
in life by applying these timeless lessons.

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READERS Q & A: What’s On Your Mind?

Kimberly, I work for an animal shelter/humane association and
we’re in the midst of a capital campaign to build a much large
and very much needed shelter. There are many fundraising ideas
presented. Any directions on the most attractive to animal
lovers and profitable would be greatly appreciated. Since we
are nonprofit – the lower the start-up costs the better!
– K. Obrakta

Assuming you’re trying to raise somewhere in the neighborhood
of six figures, you’ll need a capital campaign plus a couple
of ongoing programs.

For your capital campaign, put together a fundraising letter
that clearly spells out why you’re raising money and more
importantly, why a prospective supporter should donate money.

Offer multiple ways to participate:
– A one-time donation of $10
– A regular monthly draft of $5 or $10
– A larger contribution tied to a donor recognition item

Besides your capital campaign, start fundraising right away
with everyone that visits your animal shelter. A simple way
to do that is to offer a $10 discount card that provides two-
for-one fast food deals. See for details.

Your third fundraising program should be event based. You can
put on an auction, a yard sale, or a myriad of other choices.
These activities can be rotated on a monthly basis.

Check out This month’s article on Event Fundraising for some
other ideas. Good luck with your program!

All this and more is explained in my book, Fundraising Success!

FEATURE ARTICLE: Event Fundraising


by Kimberly Reynolds

Fundraising events work for any size group as long as you create
awareness within the community of both your event and the reason
you are raising funds.

Both are important to any fundraiser, but they are absolutely
critical for a successful event. You have to generate enough
publicity to draw a sizable audience and you must motivate them
to support your program.

So, what fundraising events shall we talk about?

1) Get The Picture
2) Rubber Duck Derby
3) Clean Comedians

Get The Picture is a name I coined for a photo fundraiser. The
idea here is to offer family portraits, glamour shots, vintage
photos, and other “dressy” pictures.

You’ll need a central location with plenty of room for costume
changes, picture-taking backdrops, and a waiting area. The
best times are usually Saturdays.

Pre-sell the event with flyers and “reserved session” tickets.
You’ll want to get photo commitments up front from 250 people to
make this worth your while.

Your sales pitch should “Focus on the Fun:”
– Capture The Moment (before it slips away)
– Dress up Picture Party (be there or be square)
– Goofy Faces Wanted! (yours included)

Or tug at the heart:
– When’s the last time you sent a family photo Christmas card?
– They’re not getting any younger… Get a portrait!
– Mother/daughter, Father/son – Pictures that last a lifetime

Your group can coordinate with a local photographer or partner
with a national photography chain. One that I recommend is
Vista Studios. They offer a 10×13 family portrait for $8 and
your group gets paid $6, plus performance bonuses. Find out
more here:

The Rubber Duck Derby is a fun event that can be scaled in size
to fit your group’s supporter base. The event, crazy as it may
sound, involves racing rubber ducks down a local waterway and
having your local community “adopt” the ducks for a chance to
win valuable donated prizes.

Duck races have become a unique and profitable event for many
charities. Your group sells a ticket linked to a number that’s
painted on a racing rubber duck.

Depending on the prizes involved, tickets are priced somewhere
between $5-$10 a ticket. A standard size for a race is 3,000
rubber ducks, but you can adjust that up or down depending on
the size of your group and the amount you need to raise.

Large plastic bags full of the ducks are simultaneously emptied
into the water. The winning duck is the one that floats to the
finish line first.

It adds a little extra zing to the old-fashioned raffle ticket
sale. Prizes can also be awarded in various categories to add
to the festivities. Many groups organize their “race” around
a group picnic near the waterway and make a leisurely afternoon
out of the event.

A company called Great American Duck Races can supply you with
everything you need. Here’s their website info:

Our third fundraising event is Clean Comedians. They offer
over 50 performers capable of meeting almost any entertainment
need. These hilarious entertainers will have your audience
rolling with laughter — and no one will be offended!

All you need to coordinate is a hall or auditorium and arrange
an audience. Sell tickets up front or at the door. If you want
to make additional funds, you can also offer food and beverage
items as well.

If your group is small, partner with another organization and
split the profits.

Many groups are reporting record giving with this unique
“Bucks through Yuks” approach. Hundreds of schools have used
Clean Comedians for years to provide top quality entertainment
for their students.

From stand-up comedians and impressionists, to musicians,
magicians, and jugglers, their performers provide outstanding,
clean entertainment for any group.

Not only are these guys hilarious entertainment, but each
performer also has several messages focusing on important issues
students face today.

Performances can be arranged through the Clean Comedians website:

Pick an event that suits the talents and size of your group.
Then, focus your energies in getting your message out to your
potential supporters. These event fundraisers will do the rest.

SUPPLIER SPOTLIGHT: Anderson’s Party Time Fundraising

(Excerpt from my book, Fundraising Success!)

Supplier: Anderson’s Party Time Fundraising
Phone: (800) 873-6431
Fax: (920) 293-8854

Address: P.O. Box 138
City: Berlin
State: WI
Zip: 54923

Description: Offers a wide selection of fundraising goods and
services including food items, candles, gift wrap, accessories,
magnets, music and flowers.

Food items are in good-sized packages. Example: Candy and nuts
are in one-pound bags.

Pie selection includes French Silk, Cookies & Cream, Pecan,
Raspberry, Coconut Cream, Lemon Crunch, Banana Cream, Pumpkin,
Strawberry Rhubarb, Dutch Apple, and Peach.

Software selections include math, language, phonics, reference,
and science.

They will custom design order forms so you can mix & match food

Product Lines: Candles, Candy, Catalog Sales, Cookies, Flowers,
Food Items – Miscellaneous, Gift Items, Gift Wrap, Greeting
Cards, Magnets, Music, Nuts, Photo Frames, Pies, Pizza, Snacks,
Software – Educational, Wrapping Paper.

Terms: Prepay

Notes: Interesting selection of different foods like pies
(11 flavors), egg rolls, Mexican menu, and apple dumplings.
Will do less than full case lots. Offers free tasting party
to sample food items. Offers 100% guarantee. Claims 98% of
their customers repeat annually.


SiteSeeing Tip – Time Magazine: The Year in Pictures
This site has some unforgettable photos of a year that we’d all
sometimes wished we could take a “Do Over” on. Links to the Time
magazine stories where the pictures originally appeared.


On This Day (New York Times)
A great “this day in history” site with important events, famous
birthdays, and links to relevant New York Times stories. Plus,
there’s all sorts of useful educational links as well.

A+ Math Flashcards
A+ Math Flashcards earns its grade with a large selection of Java
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flashcards are “faster and more fun,” but the non-Java cards
will work on all browsers, including WebTV.


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