Cookie Dough Fundraisers

Summary: This article describes cookie dough fundraisers and provides sales tips & how to advice on selling more cookie dough. Includes a sample sales script you can use to boost your cookie dough fundraisers results.

Cookie Dough Fundraising

What is a cookie dough fundraiser?

The basic concept is the same as all order taker fundraisers. You equip your sellers with a brochure, an order form, and a basic sales script.

Your group does catalog sales of a three-pound tub of cookie dough. Average retail price is $10 per three-pound tub.  The dough comes in a wide variety of flavors, including some that are sugar free.

Some suppliers are now offering the dough in pre-sliced packages to further simplify the baking process.

Others are offering it in a dry mix that doesn’t need refrigeration. All you do is add water, mix by hand, and you have your cookie dough ready for baking.

Cookie Dough Fundraisers Profitability

Most fundraising companies offer the three-pound tubs of cookie dough at a 40%-50% discount. Some suppliers also offer a larger four-pound tub for slightly more money.

Cookie dough needs to be refrigerated, so this fundraiser requires a little more delivery preparation. Schedule a delivery pickup day where pre-bagged orders can be handed to drivers on their way home.

Kids like selling this because it?s something that they enjoy themselves. The average seller sells ten units or approximately $100 in revenue. That translates to roughly $50 in profit per seller, which is quite good.

Factors affecting your cookie dough fundraiser profitability include freight charges, quantity discounts, quality of the brochure, number of available cookie dough choices, and the need to keep the dough refrigerated.

This product works well for both elementary school and high school fundraising. Larger groups can easily earn a quantity discount above 50%. As always, do an RFQ fax quote to companies and get your best possible discount up front.

Sample Fundraiser Sales Script

Here’s what they need to do to sell:

  1. Smile, use their name in greeting, and introduce yourself
  2. Use the power of “because” (give a reason why)
  3. Ask for their help (ask for the order)
  4. Make eye contact and suggest a favorite

Example sales script:  (Keep it short & sweet)

Hi, Mrs. Johnson!   (Smile and make eye contact)

I’m Jimmy Roberts from down the street.   (Hand over sales flyer with large bold print)

Our school is doing a cookie dough fundraiser because we need new computers.

Can you help us out with a $10 contribution? That gets you a three-pound tub of cookie dough. My favorite is the chocolate chip, but peanut butter is real popular too!

(Pause and wait for their response)

The important points are to smile, use a sales flyer, use the word because, ask for their help, and suggest an order size, then wait for a response.

Each prospect has a potential dollar value to your organization. Don’t waste prospects by not being prepared. Make sure all your sellers know what to say and how to say it.

Cookie Dough Fundraisers Summary

The product is an easy sale because kids like it and their parents appreciate the convenience factor of a ready-to-bake mix. Profit margins are high and sales are generally multi-unit.

Most suppliers have an excellent selection of flavors and fairly competitive prices. It pays to shop around though and make sure you’re getting the best deal possible.

In addition to the brochure, use an easy to read flyer explaining your fundraiser. prep your sellers on exactly how to ask for help and explain what the funds raised will be used for.

Good luck with your cookie dough fundraising efforts!