Fundraising Letters Should Raise Donors, Not Donations

Not all fundraising letters should be about raising money. Every non-profit fundraising campaign should also mail donor acquisition letters to attract new donors. Why? Because you always need to focus on growing your donor base and replacing those who have stopped donating to your cause.Are donor acquisition mailings profitable? No they are not, but you […]

Five Fundraising Letter Tips

When writing a fundraising letter, there are five things you should do to get more donations. These 5 tips for writing fundraising letters are all about communicating directly with your reader in an engaging manner that captures their interest.A donation appeal letter should personalize your cause by telling a story about a real person, not […]

Make Your Donation Letter A Quick Read

A great donation letter is one that can be read quickly, one that’s easily skimmed for highlights and packs a powerful call to action. Let’s face facts here. Hardly anyone is going to read every word of your fundraising letter. In fact, you’re doing great just getting them to open it.So, don’t waste the opportunity […]

Better Fundraising Letters Tell Stories

The best fundraising letters tell stories that pull the reader in and describe how lives have been changed for the better. Storytelling will help you raise more funds, but there is a format you should follow. Your donation letter should describe what someone’s life was like before something bad happened to them, what their life […]

Fundraising Letters That Work

To write fundraising letters that work, the writer needs to tell a story that connects with the target audience. The best way to do that is by telling the story in the first-person, so that prospective donors can experience the need that your non-profit addresses with its support and services.By using a real voice, your […]

Direct Mail Response Rates Can Mislead

When you are mailing fundraising letters, the response rates can be misleading at times because of several variables. Has the list been culled of lapsed donors? Or, are you doing a lapsed donor appeal letter mailing? How often are you mailing to your list?As you can see, fundraising direct mail response rates are going to […]

Boost Your Appeal Letter’s Response Rate

If you want to boost the response rate of your fundraising letters, here are 3 ways to make it happen. The first thing you need to do is offer more than just the standard donation appeal letter reply device.Fundraising consultant and expert copywriter Alan Sharpe explains exactly what you need to do to double or […]

How To Write A Lapsed Donor Letter

One of the hardest fundraising letters to write is a lapsed donor letter – an appeal letter aimed at winning back lapsed donors. Lapsed donors are too valuable to just let them slip away without trying to get them back.Fundraising letter expert Alan Sharpe shares his approach with 7 tips on how to approach lapsed […]

Eight Advantages of Fundraising Letters

Fundraising letters have many advantages over other types of non-profit fundraising activities such as charity events, telephone solicitation, online fundraising, personal requests for donations, etc. Most importantly, a well-crafted fundraising letter gives you the equivalent of a one-to-one meeting with thousands of potential supporters for the cost of a postage stamp.In this guest article, master […]

Four Goals of Every Renewal Fundraising Letter

A renewal fundraising letter is an important part of your annual fundraising efforts because you want to convince people on your active donor list to keep supporting your organization. If you don’t send renewal letters at all. or you send ones that are ineffective, you risk losing some of your best supporters.So, what are some […]

Write Fundraising Letters About People, Not Projects

Here’s why you should write your fundraising letter about people and not projects: Because people care about other people and want to hear how their donations will improve the lives of others. They don’t want to think that they are just paying for a project expense. In other words, it’s not about funding a new […]

Fundraising Letter Envelopes: How To Make Them Irresistible

The best way to increase the response rate of your fundraising letters is by making your fundraising letter envelopes simply irresistible so that they get read. And how do you do that? By creating a vivid picture in your readers minds that makes them eager to tear open the envelope and find out more.In this […]

11 Reasons Donors Stop Responding To Appeal Letters

What should you do when donors stop responding to your appeal letters the way they used to? The answers are as varied as the possible reasons why people stop responding to your requests for donations. Your mailing list may have grown tired of your appeals, may have found a new cause they like better, or […]

51 Fundraising Thank You Quotes

Sometimes you just need a little inspiration for fundraising thank you letters, so here are some thank you quotes from fundraising letters used to thank donors for their donations. This list of 51 fundraising thank you quotes was assembled by professional copywriter Alan Sharpe, an expert on fundraising appeal letters.These quotes should provide the needed […]

Using Fundraising Letters For Donor Acquisition

You can grow your donor base by using fundraising letters for donor acquisition as well as for seeking donations. Donor acquisition letters should be a key component of any long-term fundraising campaign because it is inevitable that you will lose some of your existing donors over time and you will need to replace them with […]

Don’t Start Your Fundraising Letters As A Stranger

One of the things you should never do with your fundraising letters is address them to Dear Friend because it can cost you literally thousands of dollars in lost donations. It’s impersonal and insulting to your readers – whether they are existing donors or simply prospects – that you don’t seem to know who they […]

Creative Ideas For Your Appeal Letters

Creativity is key for keeping your fundraising appeal letters fresh and bringing in sufficient donations. So, where do you find creative ideas for your appeals? The answer, surprisingly, is right under your nose.Master fundraising letter copywriter Alan Sharpe shows how it’s done year after year by organizations big and small. It’s all about talking directly […]

How to Write A Fundraising Letter

Here are four fundraising letter tips to keep in mind when writing your next appeal letter. You need to address your recipient properly, grab their attention right away, convey the need facing real people, and ask for their help by painting a mental picture of what the future holds for those in need.Fundraising letter expert […]

Raise Funds Using A Direct Mail Program

There are five reasons why you should be using a direct mail program to raise funds for your non-profit organization. How to expand your mailing list, prepare a mailing package, do a test mailing, evaluate your results, and renew your donors each year.Raise Funds For Your Nonprofit Using An Annual Direct Mail ProgramA good annual […]

Where To Find New Donors

Every nonprofit group needs to know where to find new donors to grow their support base and replace lapsed or lost donors. So, where do you look to find potential new donors to send fundraising appeal letters to and hopefully, acquire a new source for future donations?Fundraising letter expert Alan Sharpe offers these six suggestions […]