Fundraising Letters That Work

To write fundraising letters that work, the writer needs to tell a story that connects with the target audience. The best way to do that is by telling the story in the first-person, so that prospective donors can experience the need that your non-profit addresses with its support and services.By using a real voice, your […]

Direct Mail Response Rates Can Mislead

When you are mailing fundraising letters, the response rates can be misleading at times because of several variables. Has the list been culled of lapsed donors? Or, are you doing a lapsed donor appeal letter mailing? How often are you mailing to your list?As you can see, fundraising direct mail response rates are going to […]