How To Write A Lapsed Donor Letter

One of the hardest fundraising letters to write is a lapsed donor letter – an appeal letter aimed at winning back lapsed donors. Lapsed donors are too valuable to just let them slip away without trying to get them back.Fundraising letter expert Alan Sharpe shares his approach with 7 tips on how to approach lapsed […]

Eight Advantages of Fundraising Letters

Fundraising letters have many advantages over other types of non-profit fundraising activities such as charity events, telephone solicitation, online fundraising, personal requests for donations, etc. Most importantly, a well-crafted fundraising letter gives you the equivalent of a one-to-one meeting with thousands of potential supporters for the cost of a postage stamp.In this guest article, master […]

Four Goals of Every Renewal Fundraising Letter

A renewal fundraising letter is an important part of your annual fundraising efforts because you want to convince people on your active donor list to keep supporting your organization. If you don’t send renewal letters at all. or you send ones that are ineffective, you risk losing some of your best supporters.So, what are some […]

How to Write A Fundraising Letter

Here are four fundraising letter tips to keep in mind when writing your next appeal letter. You need to address your recipient properly, grab their attention right away, convey the need facing real people, and ask for their help by painting a mental picture of what the future holds for those in need.Fundraising letter expert […]

Raise Funds Using A Direct Mail Program

There are five reasons why you should be using a direct mail program to raise funds for your non-profit organization. How to expand your mailing list, prepare a mailing package, do a test mailing, evaluate your results, and renew your donors each year.Raise Funds For Your Nonprofit Using An Annual Direct Mail ProgramA good annual […]

Fundraising Letter Tips

Fundraising Letter Tips – I have a brother-in-law who farms and drives a 16-wheeler for a living. When I told him that I start each business day with a blank computer screen that I must fill with at least 1,000 words by noon, he almost fainted.He says he could never do it because he wouldn’t […]

Engage Your Reader

People donate to nonprofits for many reasons ranging from wanting to make a difference in the world to simply gaining tax benefits. But when asking people for their hard-earned money, you must engage your reader. There are five important areas you mustn’t ignore. These are the foundation of any effective fundraising effort.How To Write An […]

Fundraising Letter Reply

Fundraising letter reply devices–also known as reply coupons, donation coupons, reply slips, response forms and gift forms–are the instruments that conclude your request for funds. If your reply device doesn’t work, your appeal letter doesn’t work–and you don’t get the gift.Here are some tips for getting your reply devices right.General Guidelines* Assume the reply device […]

Cardinal Rules For Writing Fundraising Letters

This is a great article about the eight cardinal rules of writing fundraising letters by Mal Warwick, an expert on donation request letters. The article goes into great depth about how to structure your appeal and is well worth a detailed read. Mal also talks about the exceptions to these cardinal rules of writing fundraising […]

Powerful Postscripts In Fundraising Letters

Your postscript is one of the most important parts of your fundraising letter. It usually stresses the point of your letter and asks for action. Some donors read it first. Some professional writers write it first.Since the P.S. is one part of your letter that you can be confident your donors will read, you need […]

Appeal Letter Tips

Here are some appeal letter tips from Jeane Vogel, who is a fundraising consultant in St. Louis and has written numerous donation appeal letters for her clients. Her firm, Fund Raising Innovations, specializes in developing appeal letters, grant proposals and non-profit strategic planning.The Art Of The Appeal LetterWhat’s the best way to raise money? Face-to-face, […]

Sample Letters

Sometimes when you’re writing a fundraising letter, it helps to have a sample to look at for composition tips. Here’s a collection of sample fundraising letters you can copy plus links to more writing tips for a donation request, fund raising query, or thank you letter.Sample Fundraising LettersHow To Write Fundraising Letters – Sample donor […]

Sample Fundraising Thank You Letter

Many times in life, we know we need to thank people for helping out, but can’t find the right things to say. Here are some tips on how to say thanks along with a sample fundraising thank you letter you can copy. The message should come from your heart, so please take a little extra […]