4 Non-profit Website Tips

All non-profit organizations need a website and all of those websites need quality content. These ideas post aren’t about non-profit website hosting or using non-profit website templates. It’s about when you’re either starting a non-profit website or modifying the one you already have and what the main elements your site needs to achieve your organization’s […]

Six Key Fundraising ROI Benchmarks

There are six key nonprofit fundraising ROI benchmarks that every group should be tracking. After all, if you don’t know your fundraising costs per dollar raised, then your nonprofit will quickly become a no-profit.Of course, the fundraising ROI formula has more to it than just measuring costs. For example, it’s acceptable to spend more money […]

The Art Of The Ask

No matter what type of fundraising you are doing, you have to do the ask. The Art Of The Ask varies depending on how you’re raising funds – in person, online, in an appeal letter, or in an email – but it all comes down to getting people to donate money to your cause.So, what’s […]

Capital Campaign Needs

Capital Campaign Needs – A capital fundraising campaign is defined as seeking: “to raise a specified sum of money within a defined time period to meet the varied asset-building needs of the organization,” by Henry A. “Hank” Rosso, a leading figure in the development of the discipline of fundraising.Traditionally viewed as an exercise to raise […]

Nonprofit Email Marketing

Email marketing is a great way for non-profit organizations to stay in touch with their supporters and get their message out inexpensively. However, there’s a right way and a wrong way for nonprofits to use email marketing so that it’s effective and doesn’t cause them to lose supporters in the process.You need to know what […]

Two Words Nonprofits Shouldn’t Use

Two Words Nonprofits Shouldn’t Use – There are two words that non-profit groups shouldn’t use in their donor communications, whether its email, online, in a fundraising letter or a newsletter. Those two words are “very” and “different” and you are doing your organization a disservice by using them.Why? Because to an educated person, they make […]

Fundraising Postcard Ideas

Fundraising postcards are an effective, inexpensive way to stay in touch with your supporters. These 12 fundraising postcard ideas show different ways that your non-profit can use postcards to get your message out, demonstrate a need, ask for help, and show how their donations have changed the world.There’s a reason why businesses use postcard mailers… […]

Email Fundraising Tips

If you are looking to raise funds by email, check out these email fundraising tips from Sandip Sekhon of GoGetFunding.com. When you are trying to get donations through email, the most important thing is getting people on your list to actually open your email.Otherwise, you’re just spinning your wheels because it’s all about the open […]

U.S. Worst Charities List 2013

A list of the worst charities to donate to in 2013 compiled by CNN, the Tampa Bay Times, and the Center for Investigative Reporting. The worst U.S. charities list is based on factors such as the percentage of funds raised that was paid to telemarketing firms, how much was paid in executive salaries, and how […]

Raise Funds Using A Direct Mail Program

There are five reasons why you should be using a direct mail program to raise funds for your non-profit organization. How to expand your mailing list, prepare a mailing package, do a test mailing, evaluate your results, and renew your donors each year.Raise Funds For Your Nonprofit Using An Annual Direct Mail ProgramA good annual […]

Fundraising Online – GiveAsYouLive.com

Another great way for non-profit fundraising online is the website GiveAsYouLive.com which lets charities raise money when their supporters shop online. Voted the Best Giving Platform for 2013 by the Institute of Fundraising, this UK-based site enables users to find the best online price for an item with their comparison shopping engine and then automatically […]

Fundraising Event Tips: Getting Corporate Sponsors

As part of our series on fundraising event tips, here are 10 tips for getting corporate sponsors for your fundraising event. Corporate sponsorships are extremely important to the overall success of your event and can make a huge impact on your bottom line.If you aren’t getting corporate sponsors for your charity event, then here is […]

Fundraising Online: Causes.com

Another site for fundraising online is Causes.com, which started off as Facebook Causes back in 2007 as an advocacy and fundraising app. With 100 million users, Causes.com is one of the largest online platforms for social activism and – to some extent – online fundraising.The reason I say to some extent is because for all […]

Save The Rainforest – Follow The Frog

This very funny video about how to Save The Rainforest shows you everything you won’t actually do to save the rainforest. Why? Because that way would just be an epic FAIL. Instead, the nonprofit Rainforest Alliance makes it simple for you to save the rainforest if you just Follow The Frog.The key takeaway for nonprofit […]

Nonprofits Bad Reputation

Here is a lengthy article about statistics showing that some not for profit organizations are developing a bad reputation in polls by David Clayton, PhD, Vice President, Nonprofit and Social Issues Research Group, Harris Interactive.While a Third of Adults Think the Nonprofit Sector in the United States is Headed in the Wrong Direction, a Vast […]

Email Fundraising

Here is a good article from Alan Sharpe about using email fundraising to encourage online donations.Sending an email with no links to follow is like mailing a direct mail appeal without enclosing a reply device or return envelope. Costly.Email fundraising only works when you inspire donors to go online. Online is where you get their […]

Online Fundraising Email Strategies

Guest article by Alan Sharpe, President of Raiser Sharpe, a direct mail fundraising agency that helps non-profit organizations raise funds, build relationships and improve their online fundraising efforts.Your greatest challenge as an email fundraiser is your list. If your organization is typical, only 10% of the people in your donor file have given you their […]

Donor Newsletters

Tips for donor newsletters from Alan Sharpe. I have a client whose direct mail fundraising program is in trouble. I think you can profit from his predicament. I know he is going to.The development officers at his non-profit organization are doing plenty of things right. They attract new supporters by mailing donor acquisition packages a […]

Donor Management Tips

Most nonprofits could benefit from a few donor management tips. We all know that people give money to people, not to organizations. That is why it is so important for nonprofits to target their potential large donors and figure out ways to draw them into the community that is the organization.When a large donor feels […]

Organizing Charity Events

Fundraising events are one of the most effective ways to raise funds for your organization, increase your donor bases, and get valuable publicity for the work of your nonprofit organization. If done wrong, your special events won’t provide the funds you seek, and will in fact hurt your organization because of the negative word-of-mouth your […]