Nonprofit Email Marketing

Email marketing is a great way for non-profit organizations to stay in touch with their supporters and get their message out inexpensively. However, there’s a right way and a wrong way for nonprofits to use email marketing so that it’s effective and doesn’t cause them to lose supporters in the process.You need to know what […]

Fundraising Postcard Ideas

Fundraising postcards are an effective, inexpensive way to stay in touch with your supporters. These 12 fundraising postcard ideas show different ways that your non-profit can use postcards to get your message out, demonstrate a need, ask for help, and show how their donations have changed the world.There’s a reason why businesses use postcard mailers… […]

Donor Relationship Building

How to build stronger donor relationships is a problem that vexes many non-profit organizations. These tips for donor relationship building highlight ten ways to improve your donor management and retention by giving people what they want, so that your non-profit gets what it needs in return.Building better donor relationships can take time, but there’s no […]

Donor Retention Best Practices

The vast majority of non-profit organizations do not follow donor retention best practices. The Center on Nonprofits and Philanthropy reported in 2013 on the dismal donor retention statistics evidenced in a study of 1.8 million donors. The donor retention rate for first-time donors (i.e. getting a second gift) was an abysmal 27%. Repeat donors – […]

Give Donors What They Want

The secret to getting donations for your non-profit is to give donors what they want. People give to causes to make a difference in others lives. And what donors really want to know is how their donation will help people.Fundraising letter expert Alan Sharpe describes how to effectively communicate with your donors by telling stories […]

Foolproof Donor Fundraising

This article describes several ways to improve your donor relationship management by identifying with your donors. Tommy Yan explains the nine reasons why people donate money to nonprofit organizations and why you should consider those in your fundraising appeals.9 Ways To Identify With More DonorsI pulled up to the curb and met three pairs of […]

Non-profit Organizations Fundraising Advice

Are you looking for some inside information on fundraising for non-profit organizations? Here’s an up-to-date report from fundraising experts who should know.Basic Rules for Your FundraisingConsidered as an ethical activity, your fundraising activity should preferably adhere to basic rules of personal integrity, public probity and accountability. After all you’re the cream society, who is on […]

Non-Profit Fund Raising Tips

Non-profit fund raising is all about multiple streams of income, so how do you make more money for your organization?Simple. When you put together your annual plan, you need to include as many ways to raise money as possible.So, you’re probably thinking: “That’s easy for you to say, but how exactly do I go about […]

Nine Basic Truths Of Nonprofit Fundraising

Fund raising is a combination of common sense, hard work, preparation, courtesy, commitment, enthusiasm, understanding, and a belief in what you are asking others to support. Fund raising is not magic; it is taking action and earning support.by Tony Poderis Author of “It’s a Great Day To Fund-Raise!”Myths about fund-raising:The process is a mysteryYou need […]

Nonprofit Fundraising Myths

Helpful tips from Tony Poderis, a leading fundraising expert and author, about the truths and myths of Nonprofit Fundraising:When it comes to fund-raising, there are truths and myths. The truths illuminate the path to success. The myths speak with the dark voice of “conventional wisdom” of what can’t be done and won’t work.Throughout my career […]

Nonprofit Fundraising Relationships

This article on maintaining nonprofit fundraising relationships by Michelle Pearson, a long time fundraising professional in the nonprofit sector, predates most social media, but many of it’s points remain relevant.The golden key to effective fundraising is an organizations ability to manage relationships. While some may consider this an oversimplified explanation of a complex non-profit business […]

Nonprofit Fundraising Mistakes

I’m a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. There are more agencies seeking more money from more sophisticated donors.It’s enough to make you run for cover.How To Avoid Three Common MistakesThe reality […]