Why Some Fundraisers Succeed And Others Fail

What qualities or characteristics separate the fundraisers who succeed from the ones who fail? Who better to ask than the top donors who give the most money to the largest nonprofit organizations in the world?This guest article by multimillionaire nonprofit benefactor Paul J. Meyer describes the qualities possessed by successful fundraisers and contrasts those with […]

4 Non-profit Website Tips

All non-profit organizations need a website and all of those websites need quality content. These ideas post aren’t about non-profit website hosting or using non-profit website templates. It’s about when you’re either starting a non-profit website or modifying the one you already have and what the main elements your site needs to achieve your organization’s […]

Two Words Nonprofits Shouldn’t Use

Two Words Nonprofits Shouldn’t Use – There are two words that non-profit groups shouldn’t use in their donor communications, whether its email, online, in a fundraising letter or a newsletter. Those two words are “very” and “different” and you are doing your organization a disservice by using them.Why? Because to an educated person, they make […]

Fundraising Postcard Ideas

Fundraising postcards are an effective, inexpensive way to stay in touch with your supporters. These 12 fundraising postcard ideas show different ways that your non-profit can use postcards to get your message out, demonstrate a need, ask for help, and show how their donations have changed the world.There’s a reason why businesses use postcard mailers… […]

Donor Relationship Building

How to build stronger donor relationships is a problem that vexes many non-profit organizations. These tips for donor relationship building highlight ten ways to improve your donor management and retention by giving people what they want, so that your non-profit gets what it needs in return.Building better donor relationships can take time, but there’s no […]

Donor Retention Best Practices

The vast majority of non-profit organizations do not follow donor retention best practices. The Center on Nonprofits and Philanthropy reported in 2013 on the dismal donor retention statistics evidenced in a study of 1.8 million donors. The donor retention rate for first-time donors (i.e. getting a second gift) was an abysmal 27%. Repeat donors – […]

Fundraising Letters Should Raise Donors, Not Donations

Not all fundraising letters should be about raising money. Every non-profit fundraising campaign should also mail donor acquisition letters to attract new donors. Why? Because you always need to focus on growing your donor base and replacing those who have stopped donating to your cause.Are donor acquisition mailings profitable? No they are not, but you […]

Five Fundraising Letter Tips

When writing a fundraising letter, there are five things you should do to get more donations. These 5 tips for writing fundraising letters are all about communicating directly with your reader in an engaging manner that captures their interest.A donation appeal letter should personalize your cause by telling a story about a real person, not […]

Make Your Donation Letter A Quick Read

A great donation letter is one that can be read quickly, one that’s easily skimmed for highlights and packs a powerful call to action. Let’s face facts here. Hardly anyone is going to read every word of your fundraising letter. In fact, you’re doing great just getting them to open it.So, don’t waste the opportunity […]

Give Donors What They Want

The secret to getting donations for your non-profit is to give donors what they want. People give to causes to make a difference in others lives. And what donors really want to know is how their donation will help people.Fundraising letter expert Alan Sharpe describes how to effectively communicate with your donors by telling stories […]

Better Fundraising Letters Tell Stories

The best fundraising letters tell stories that pull the reader in and describe how lives have been changed for the better. Storytelling will help you raise more funds, but there is a format you should follow. Your donation letter should describe what someone’s life was like before something bad happened to them, what their life […]

How To Get More Donations

In all types of fundraising you are essentially making a donation request. So, what do you say or do to get more donations for your cause? Answer one simple question.Whether you are raising funds online, face to face, through letters or email, or even with events or charity auctions, you’ll get more donations if you […]

100 Percent Profit Fundraisers

There really are 100 percent profit fundraisers and you see them all the time, often without consciously realizing what they are. A true 100% profit fundraiser is one that is pure donations, plain and simple.The nice thing about this type of free fundraising activity is that you can use it for seed money to put […]

Email Fundraising Tips

If you are looking to raise funds by email, check out these email fundraising tips from Sandip Sekhon of GoGetFunding.com. When you are trying to get donations through email, the most important thing is getting people on your list to actually open your email.Otherwise, you’re just spinning your wheels because it’s all about the open […]

U.S. Worst Charities List 2013

A list of the worst charities to donate to in 2013 compiled by CNN, the Tampa Bay Times, and the Center for Investigative Reporting. The worst U.S. charities list is based on factors such as the percentage of funds raised that was paid to telemarketing firms, how much was paid in executive salaries, and how […]

Raise Funds Using A Direct Mail Program

There are five reasons why you should be using a direct mail program to raise funds for your non-profit organization. How to expand your mailing list, prepare a mailing package, do a test mailing, evaluate your results, and renew your donors each year.Raise Funds For Your Nonprofit Using An Annual Direct Mail ProgramA good annual […]

Fundraising Online: Causes.com

Another site for fundraising online is Causes.com, which started off as Facebook Causes back in 2007 as an advocacy and fundraising app. With 100 million users, Causes.com is one of the largest online platforms for social activism and – to some extent – online fundraising.The reason I say to some extent is because for all […]

Save The Rainforest – Follow The Frog

This very funny video about how to Save The Rainforest shows you everything you won’t actually do to save the rainforest. Why? Because that way would just be an epic FAIL. Instead, the nonprofit Rainforest Alliance makes it simple for you to save the rainforest if you just Follow The Frog.The key takeaway for nonprofit […]

Email Fundraising

Here is a good article from Alan Sharpe about using email fundraising to encourage online donations.Sending an email with no links to follow is like mailing a direct mail appeal without enclosing a reply device or return envelope. Costly.Email fundraising only works when you inspire donors to go online. Online is where you get their […]

Donor Newsletters

Tips for donor newsletters from Alan Sharpe. I have a client whose direct mail fundraising program is in trouble. I think you can profit from his predicament. I know he is going to.The development officers at his non-profit organization are doing plenty of things right. They attract new supporters by mailing donor acquisition packages a […]