Fundraising Letters That Work

To write fundraising letters that work, the writer needs to tell a story that connects with the target audience. The best way to do that is by telling the story in the first-person, so that prospective donors can experience the need that your non-profit addresses with its support and services.By using a real voice, your […]

Direct Mail Response Rates Can Mislead

When you are mailing fundraising letters, the response rates can be misleading at times because of several variables. Has the list been culled of lapsed donors? Or, are you doing a lapsed donor appeal letter mailing? How often are you mailing to your list?As you can see, fundraising direct mail response rates are going to […]

Boost Your Appeal Letter’s Response Rate

If you want to boost the response rate of your fundraising letters, here are 3 ways to make it happen. The first thing you need to do is offer more than just the standard donation appeal letter reply device.Fundraising consultant and expert copywriter Alan Sharpe explains exactly what you need to do to double or […]

Fundraising Mailing Lists

Thinking about using fundraising mailing lists from a list broker? Here are some tips for raising more funds by increasing the size of your mailing.Last time I checked, there were 25,000 response lists and 50,000 compiled lists currently on the market. Among all of these lists, you’ll find hundreds that work for fundraising appeals. Actually, […]