5 Press Release Publicity Tips

Getting advance media coverage of your fundraising event can work wonders for your bottom line. So, what should you emphasize in your press release that will increase your chances of getting media coverage for your fundraiser?You should always emphasize the basic elements of news coverage, aka the 5 W’s. Television broadcasting legend Tom Zalaski explains […]

How To Get More Media Coverage

How To Get More Media Coverage of Your Positive Events – Be The Kicker!One of the easiest ways I know of to garner positive television news coverage is to ‘be the kicker’. Logically, your first question is, “What in the world is a kicker?” The kicker, in television news parlance, is that cute, funny, heartwarming, […]

Getting Media Coverage

When non-profit organizations aren’t out changing the world, they’re appealing to supporters and the public for donations. Fundraising is a constant challenge for non-profit organizations and it’s not because people don’t want to give the money – it’s because people don’t always know that there’s a need. That changes by getting media coverage.Fundraising efforts include […]