Six Key Fundraising ROI Benchmarks

There are six key nonprofit fundraising ROI benchmarks that every group should be tracking. After all, if you don’t know your fundraising costs per dollar raised, then your nonprofit will quickly become a no-profit.Of course, the fundraising ROI formula has more to it than just measuring costs. For example, it’s acceptable to spend more money […]

Fundraising ROI

Summary: Fundraising article by Kimberly Reynolds about the importance of Return On Investment (ROI) in fundraising. Improve your bottom line by keeping an eye on expenditures.Return On Investment (ROI) is a fundamental business concept. It’s also something that every fundraiser needs to take into consideration.A business investment consists of working capital, physical assets, and people’s […]