The 4 C’s Of Donation Letter Reply Devices

Your donation letter reply device must follow the 4 C’s – It must be Clear, Complete, Compelling, and Convenient. Failing to follow the 4 C’s of donation letter reply devices means that you have defective instrument, i.e. that your reply device is weak and ineffective at maximizing donations.And why are the 4C’s so important? Because […]

Fundraising Letter Reply

Fundraising letter reply devices–also known as reply coupons, donation coupons, reply slips, response forms and gift forms–are the instruments that conclude your request for funds. If your reply device doesn’t work, your appeal letter doesn’t work–and you don’t get the gift.Here are some tips for getting your reply devices right.General Guidelines* Assume the reply device […]