Nonprofit Email Marketing

Email marketing is a great way for non-profit organizations to stay in touch with their supporters and get their message out inexpensively. However, there’s a right way and a wrong way for nonprofits to use email marketing so that it’s effective and doesn’t cause them to lose supporters in the process.You need to know what […]

Two Words Nonprofits Shouldn’t Use

Two Words Nonprofits Shouldn’t Use – There are two words that non-profit groups shouldn’t use in their donor communications, whether its email, online, in a fundraising letter or a newsletter. Those two words are “very” and “different” and you are doing your organization a disservice by using them.Why? Because to an educated person, they make […]

Email Fundraising Tips

If you are looking to raise funds by email, check out these email fundraising tips from Sandip Sekhon of When you are trying to get donations through email, the most important thing is getting people on your list to actually open your email.Otherwise, you’re just spinning your wheels because it’s all about the open […]

Raise Funds Using A Direct Mail Program

There are five reasons why you should be using a direct mail program to raise funds for your non-profit organization. How to expand your mailing list, prepare a mailing package, do a test mailing, evaluate your results, and renew your donors each year.Raise Funds For Your Nonprofit Using An Annual Direct Mail ProgramA good annual […]

Email Fundraising

Here is a good article from Alan Sharpe about using email fundraising to encourage online donations.Sending an email with no links to follow is like mailing a direct mail appeal without enclosing a reply device or return envelope. Costly.Email fundraising only works when you inspire donors to go online. Online is where you get their […]

Online Fundraising Email Strategies

Guest article by Alan Sharpe, President of Raiser Sharpe, a direct mail fundraising agency that helps non-profit organizations raise funds, build relationships and improve their online fundraising efforts.Your greatest challenge as an email fundraiser is your list. If your organization is typical, only 10% of the people in your donor file have given you their […]