Two Words Nonprofits Shouldn’t Use

Two Words Nonprofits Shouldn’t Use – There are two words that non-profit groups shouldn’t use in their donor communications, whether its email, online, in a fundraising letter or a newsletter. Those two words are “very” and “different” and you are doing your organization a disservice by using them.Why? Because to an educated person, they make […]

Donor Relationship Building

How to build stronger donor relationships is a problem that vexes many non-profit organizations. These tips for donor relationship building highlight ten ways to improve your donor management and retention by giving people what they want, so that your non-profit gets what it needs in return.Building better donor relationships can take time, but there’s no […]

Fundraising Letters Should Raise Donors, Not Donations

Not all fundraising letters should be about raising money. Every non-profit fundraising campaign should also mail donor acquisition letters to attract new donors. Why? Because you always need to focus on growing your donor base and replacing those who have stopped donating to your cause.Are donor acquisition mailings profitable? No they are not, but you […]

Give Donors What They Want

The secret to getting donations for your non-profit is to give donors what they want. People give to causes to make a difference in others lives. And what donors really want to know is how their donation will help people.Fundraising letter expert Alan Sharpe describes how to effectively communicate with your donors by telling stories […]

Email Fundraising Tips

If you are looking to raise funds by email, check out these email fundraising tips from Sandip Sekhon of When you are trying to get donations through email, the most important thing is getting people on your list to actually open your email.Otherwise, you’re just spinning your wheels because it’s all about the open […]

Raise Funds Using A Direct Mail Program

There are five reasons why you should be using a direct mail program to raise funds for your non-profit organization. How to expand your mailing list, prepare a mailing package, do a test mailing, evaluate your results, and renew your donors each year.Raise Funds For Your Nonprofit Using An Annual Direct Mail ProgramA good annual […]

Increasing Donor Gift Size

This guest article by Alan Sharpe will offer great insight into increasing donor gift size  by a leading expert in his field. Using this helpful fundraising letters advice could help you see a much greater return. Check here for advice on making your appeal letters more compelling.How to Increase the Size of Donor Gifts from […]

Donor Fundraising Articles

Here are our donor fundraising related articles grouped by category of donor management, donor recognition, or donation letters.Donor ManagementDonor Management Tips – Ten donor management tips you can use to develop your donor base – Why fundraising is equivalent to friend raising and what it means to your approach.Fundraising Management – Tips on maximizing capital […]