Donor Acquisition Strategies

Donor Acquisition Strategies – When it comes to acquiring donors through direct mail, there are certain strategies that always work well for most non-profit organizations. The key donor acquisition strategy is, of course, to mail at least one donor acquisition mailing each year.And yet, some groups fail to employ even that basic time-tested strategy. So, […]

Donor Relationship Building

How to build stronger donor relationships is a problem that vexes many non-profit organizations. These tips for donor relationship building highlight ten ways to improve your donor management and retention by giving people what they want, so that your non-profit gets what it needs in return.Building better donor relationships can take time, but there’s no […]

Fundraising Letters Should Raise Donors, Not Donations

Not all fundraising letters should be about raising money. Every non-profit fundraising campaign should also mail donor acquisition letters to attract new donors. Why? Because you always need to focus on growing your donor base and replacing those who have stopped donating to your cause.Are donor acquisition mailings profitable? No they are not, but you […]

Make Your Donation Letter A Quick Read

A great donation letter is one that can be read quickly, one that’s easily skimmed for highlights and packs a powerful call to action. Let’s face facts here. Hardly anyone is going to read every word of your fundraising letter. In fact, you’re doing great just getting them to open it.So, don’t waste the opportunity […]

Give Donors What They Want

The secret to getting donations for your non-profit is to give donors what they want. People give to causes to make a difference in others lives. And what donors really want to know is how their donation will help people.Fundraising letter expert Alan Sharpe describes how to effectively communicate with your donors by telling stories […]

Better Fundraising Letters Tell Stories

The best fundraising letters tell stories that pull the reader in and describe how lives have been changed for the better. Storytelling will help you raise more funds, but there is a format you should follow. Your donation letter should describe what someone’s life was like before something bad happened to them, what their life […]

How To Get More Donations

In all types of fundraising you are essentially making a donation request. So, what do you say or do to get more donations for your cause? Answer one simple question.Whether you are raising funds online, face to face, through letters or email, or even with events or charity auctions, you’ll get more donations if you […]

Email Fundraising Tips

If you are looking to raise funds by email, check out these email fundraising tips from Sandip Sekhon of GoGetFunding.com. When you are trying to get donations through email, the most important thing is getting people on your list to actually open your email.Otherwise, you’re just spinning your wheels because it’s all about the open […]

Raise Funds Using A Direct Mail Program

There are five reasons why you should be using a direct mail program to raise funds for your non-profit organization. How to expand your mailing list, prepare a mailing package, do a test mailing, evaluate your results, and renew your donors each year.Raise Funds For Your Nonprofit Using An Annual Direct Mail ProgramA good annual […]

Email Fundraising

Here is a good article from Alan Sharpe about using email fundraising to encourage online donations.Sending an email with no links to follow is like mailing a direct mail appeal without enclosing a reply device or return envelope. Costly.Email fundraising only works when you inspire donors to go online. Online is where you get their […]

Online Fundraising Email Strategies

Guest article by Alan Sharpe, President of Raiser Sharpe, a direct mail fundraising agency that helps non-profit organizations raise funds, build relationships and improve their online fundraising efforts.Your greatest challenge as an email fundraiser is your list. If your organization is typical, only 10% of the people in your donor file have given you their […]

Donor Management Tips

Most nonprofits could benefit from a few donor management tips. We all know that people give money to people, not to organizations. That is why it is so important for nonprofits to target their potential large donors and figure out ways to draw them into the community that is the organization.When a large donor feels […]

Nonprofit Fundraisers

Read this informative article by Jacob Ackart, an experienced participant in Nonprofit Fundraisers:In a time when public and private philanthropic funds are shrinking, non-profits are scrambling to come up with bigger and better fundraisers to get their share of a smaller pie. In this difficult development atmosphere, non-profits must get the most out of the […]

Increasing Donor Gift Size

This guest article by Alan Sharpe will offer great insight into increasing donor gift size  by a leading expert in his field. Using this helpful fundraising letters advice could help you see a much greater return. Check here for advice on making your appeal letters more compelling.How to Increase the Size of Donor Gifts from […]

Nine Basic Truths Of Nonprofit Fundraising

Fund raising is a combination of common sense, hard work, preparation, courtesy, commitment, enthusiasm, understanding, and a belief in what you are asking others to support. Fund raising is not magic; it is taking action and earning support.by Tony Poderis Author of “It’s a Great Day To Fund-Raise!”Myths about fund-raising:The process is a mysteryYou need […]

Donor Fundraising Articles

Here are our donor fundraising related articles grouped by category of donor management, donor recognition, or donation letters.Donor ManagementDonor Management Tips – Ten donor management tips you can use to develop your donor base – Why fundraising is equivalent to friend raising and what it means to your approach.Fundraising Management – Tips on maximizing capital […]

Donor Recognition

Donor recognition is a key aspect in successful nonprofit fundraising, particularly in capital campaigns. Here are some ways that donor recognition can help your group meet or exceed its fundraising goals.How to use donor recognition in a capital campaign – Capital campaigns using donor recognition are easy to conduct. In this type of capital campaign, […]

Non-Profit Fundraising Advice

Here are some resources for non-profit fund raising activities, online fundraising tips, and website design advice. Non-profits face a bigger challenge raising necessary funds every year and these are some of our best articles.Non-Profit ResourcesNonprofit eBay Fundraiser – Putting together a nonprofit eBay fundraiser – How eBay’s Giving Works program can help your nonprofit group […]

Charity Fundraising Ideas

Oftentimes, a non-profit group will ask for donations via a direct solicitation. There are literally dozens of books about this type of charity fundraising, so I’ve limited this article to an overview of different solicitation approaches and notes on common mistakes to avoid.Think about doing something different than you’ve done in the past. Consider offering […]