Two Words Nonprofits Shouldn’t Use

Two Words Nonprofits Shouldn’t Use – There are two words that non-profit groups shouldn’t use in their donor communications, whether its email, online, in a fundraising letter or a newsletter. Those two words are “very” and “different” and you are doing your organization a disservice by using them.Why? Because to an educated person, they make […]

Email Fundraising Tips

If you are looking to raise funds by email, check out these email fundraising tips from Sandip Sekhon of When you are trying to get donations through email, the most important thing is getting people on your list to actually open your email.Otherwise, you’re just spinning your wheels because it’s all about the open […]

Raise Funds Using A Direct Mail Program

There are five reasons why you should be using a direct mail program to raise funds for your non-profit organization. How to expand your mailing list, prepare a mailing package, do a test mailing, evaluate your results, and renew your donors each year.Raise Funds For Your Nonprofit Using An Annual Direct Mail ProgramA good annual […]

Donor Newsletter Tips

Here are some good donor newsletter tips on how to get your message across to your donors by really touching their hearts.  Get your reader involved by creating vivid mental images of the need you are addressing so that they feel involved with your cause. Use subtle ways to keep it real by using real […]

Email Fundraising

Here is a good article from Alan Sharpe about using email fundraising to encourage online donations.Sending an email with no links to follow is like mailing a direct mail appeal without enclosing a reply device or return envelope. Costly.Email fundraising only works when you inspire donors to go online. Online is where you get their […]

Donor Newsletters

Tips for donor newsletters from Alan Sharpe. I have a client whose direct mail fundraising program is in trouble. I think you can profit from his predicament. I know he is going to.The development officers at his non-profit organization are doing plenty of things right. They attract new supporters by mailing donor acquisition packages a […]