Donor Acquisition Strategies

Donor Acquisition Strategies – When it comes to acquiring donors through direct mail, there are certain strategies that always work well for most non-profit organizations. The key donor acquisition strategy is, of course, to mail at least one donor acquisition mailing each year.And yet, some groups fail to employ even that basic time-tested strategy. So, […]

Donor Relationship Building

How to build stronger donor relationships is a problem that vexes many non-profit organizations. These tips for donor relationship building highlight ten ways to improve your donor management and retention by giving people what they want, so that your non-profit gets what it needs in return.Building better donor relationships can take time, but there’s no […]

Donor Retention Best Practices

The vast majority of non-profit organizations do not follow donor retention best practices. The Center on Nonprofits and Philanthropy reported in 2013 on the dismal donor retention statistics evidenced in a study of 1.8 million donors. The donor retention rate for first-time donors (i.e. getting a second gift) was an abysmal 27%. Repeat donors – […]

Give Donors What They Want

The secret to getting donations for your non-profit is to give donors what they want. People give to causes to make a difference in others lives. And what donors really want to know is how their donation will help people.Fundraising letter expert Alan Sharpe describes how to effectively communicate with your donors by telling stories […]

Email Fundraising

Here is a good article from Alan Sharpe about using email fundraising to encourage online donations.Sending an email with no links to follow is like mailing a direct mail appeal without enclosing a reply device or return envelope. Costly.Email fundraising only works when you inspire donors to go online. Online is where you get their […]

Donor Management Tips

Most nonprofits could benefit from a few donor management tips. We all know that people give money to people, not to organizations. That is why it is so important for nonprofits to target their potential large donors and figure out ways to draw them into the community that is the organization.When a large donor feels […]

Foolproof Donor Fundraising

This article describes several ways to improve your donor relationship management by identifying with your donors. Tommy Yan explains the nine reasons why people donate money to nonprofit organizations and why you should consider those in your fundraising appeals.9 Ways To Identify With More DonorsI pulled up to the curb and met three pairs of […]

Increasing Donor Gift Size

This guest article by Alan Sharpe will offer great insight into increasing donor gift size  by a leading expert in his field. Using this helpful fundraising letters advice could help you see a much greater return. Check here for advice on making your appeal letters more compelling.How to Increase the Size of Donor Gifts from […]

Fundraising Management Strategies

Fundraising Management – In the nonprofit world, when it comes to “memberships,” we seem to be of two minds. On the one hand are memberships that convey benefits in exchange for a fee, and on the other, those that recognize donors for gifts made.Fund Raising with Fee-Based MembershipsIn fee-based memberships, a patron of The Metropolis […]

Nonprofit Fundraising Relationships

This article on maintaining nonprofit fundraising relationships by Michelle Pearson, a long time fundraising professional in the nonprofit sector, predates most social media, but many of it’s points remain relevant.The golden key to effective fundraising is an organizations ability to manage relationships. While some may consider this an oversimplified explanation of a complex non-profit business […]

Nonprofit Fundraising Mistakes

I’m a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. There are more agencies seeking more money from more sophisticated donors.It’s enough to make you run for cover.How To Avoid Three Common MistakesThe reality […]

Fundraising Software

Summary: Here are ten listings of the most popular donor software programs. Includes descriptions of the top ten nonprofit donor software packages plus links to their websites for more information.Donor Management SoftwareDonor Perfect Fundraising Software – Donor Perfect is the perfect tool to help grow your organization’s fundraising success. Building on over 18 years serving […]

Non-profit Fund Raising Advice

Articles on fund raising packed with great tips for getting publicity, recruiting volunteers, and more. Lots of how-to information and fund raising tips. Includes several guest articles on raising money for nonprofit capital campaigns.Fund Raising Management – How to organize your fund raising capital campaign. Tips on maximizing capital campaign contributions through proper fundraising management.Planning […]