Donor Relationship Building

How to build stronger donor relationships is a problem that vexes many non-profit organizations. These tips for donor relationship building highlight ten ways to improve your donor management and retention by giving people what they want, so that your non-profit gets what it needs in return.Building better donor relationships can take time, but there’s no […]

Donor Retention Best Practices

The vast majority of non-profit organizations do not follow donor retention best practices. The Center on Nonprofits and Philanthropy reported in 2013 on the dismal donor retention statistics evidenced in a study of 1.8 million donors. The donor retention rate for first-time donors (i.e. getting a second gift) was an abysmal 27%. Repeat donors – […]

Fundraising Letters Should Raise Donors, Not Donations

Not all fundraising letters should be about raising money. Every non-profit fundraising campaign should also mail donor acquisition letters to attract new donors. Why? Because you always need to focus on growing your donor base and replacing those who have stopped donating to your cause.Are donor acquisition mailings profitable? No they are not, but you […]

Give Donors What They Want

The secret to getting donations for your non-profit is to give donors what they want. People give to causes to make a difference in others lives. And what donors really want to know is how their donation will help people.Fundraising letter expert Alan Sharpe describes how to effectively communicate with your donors by telling stories […]

Better Fundraising Letters Tell Stories

The best fundraising letters tell stories that pull the reader in and describe how lives have been changed for the better. Storytelling will help you raise more funds, but there is a format you should follow. Your donation letter should describe what someone’s life was like before something bad happened to them, what their life […]

Donor Management Tips

Most nonprofits could benefit from a few donor management tips. We all know that people give money to people, not to organizations. That is why it is so important for nonprofits to target their potential large donors and figure out ways to draw them into the community that is the organization.When a large donor feels […]

Foolproof Donor Fundraising

This article describes several ways to improve your donor relationship management by identifying with your donors. Tommy Yan explains the nine reasons why people donate money to nonprofit organizations and why you should consider those in your fundraising appeals.9 Ways To Identify With More DonorsI pulled up to the curb and met three pairs of […]

Fundraising Management Strategies

Fundraising Management – In the nonprofit world, when it comes to “memberships,” we seem to be of two minds. On the one hand are memberships that convey benefits in exchange for a fee, and on the other, those that recognize donors for gifts made.Fund Raising with Fee-Based MembershipsIn fee-based memberships, a patron of The Metropolis […]

Donor Fundraising Articles

Here are our donor fundraising related articles grouped by category of donor management, donor recognition, or donation letters.Donor ManagementDonor Management Tips – Ten donor management tips you can use to develop your donor base – Why fundraising is equivalent to friend raising and what it means to your approach.Fundraising Management – Tips on maximizing capital […]

Non-profit Fund Raising Advice

Articles on fund raising packed with great tips for getting publicity, recruiting volunteers, and more. Lots of how-to information and fund raising tips. Includes several guest articles on raising money for nonprofit capital campaigns.Fund Raising Management – How to organize your fund raising capital campaign. Tips on maximizing capital campaign contributions through proper fundraising management.Planning […]