Why Some Fundraisers Succeed And Others Fail

What qualities or characteristics separate the fundraisers who succeed from the ones who fail? Who better to ask than the top donors who give the most money to the largest nonprofit organizations in the world?This guest article by multimillionaire nonprofit benefactor Paul J. Meyer describes the qualities possessed by successful fundraisers and contrasts those with […]

Donor Acquisition Strategies

Donor Acquisition Strategies – When it comes to acquiring donors through direct mail, there are certain strategies that always work well for most non-profit organizations. The key donor acquisition strategy is, of course, to mail at least one donor acquisition mailing each year.And yet, some groups fail to employ even that basic time-tested strategy. So, […]

Two Words Nonprofits Shouldn’t Use

Two Words Nonprofits Shouldn’t Use – There are two words that non-profit groups shouldn’t use in their donor communications, whether its email, online, in a fundraising letter or a newsletter. Those two words are “very” and “different” and you are doing your organization a disservice by using them.Why? Because to an educated person, they make […]

Donor Relationship Building

How to build stronger donor relationships is a problem that vexes many non-profit organizations. These tips for donor relationship building highlight ten ways to improve your donor management and retention by giving people what they want, so that your non-profit gets what it needs in return.Building better donor relationships can take time, but there’s no […]

Donor Retention Best Practices

The vast majority of non-profit organizations do not follow donor retention best practices. The Center on Nonprofits and Philanthropy reported in 2013 on the dismal donor retention statistics evidenced in a study of 1.8 million donors. The donor retention rate for first-time donors (i.e. getting a second gift) was an abysmal 27%. Repeat donors – […]

Fundraising Letters Should Raise Donors, Not Donations

Not all fundraising letters should be about raising money. Every non-profit fundraising campaign should also mail donor acquisition letters to attract new donors. Why? Because you always need to focus on growing your donor base and replacing those who have stopped donating to your cause.Are donor acquisition mailings profitable? No they are not, but you […]

Give Donors What They Want

The secret to getting donations for your non-profit is to give donors what they want. People give to causes to make a difference in others lives. And what donors really want to know is how their donation will help people.Fundraising letter expert Alan Sharpe describes how to effectively communicate with your donors by telling stories […]

Email Fundraising

Here is a good article from Alan Sharpe about using email fundraising to encourage online donations.Sending an email with no links to follow is like mailing a direct mail appeal without enclosing a reply device or return envelope. Costly.Email fundraising only works when you inspire donors to go online. Online is where you get their […]

Online Fundraising Email Strategies

Guest article by Alan Sharpe, President of Raiser Sharpe, a direct mail fundraising agency that helps non-profit organizations raise funds, build relationships and improve their online fundraising efforts.Your greatest challenge as an email fundraiser is your list. If your organization is typical, only 10% of the people in your donor file have given you their […]

Foolproof Donor Fundraising

This article describes several ways to improve your donor relationship management by identifying with your donors. Tommy Yan explains the nine reasons why people donate money to nonprofit organizations and why you should consider those in your fundraising appeals.9 Ways To Identify With More DonorsI pulled up to the curb and met three pairs of […]

Nonprofit Fundraisers

Read this informative article by Jacob Ackart, an experienced participant in Nonprofit Fundraisers:In a time when public and private philanthropic funds are shrinking, non-profits are scrambling to come up with bigger and better fundraisers to get their share of a smaller pie. In this difficult development atmosphere, non-profits must get the most out of the […]

Nine Basic Truths Of Nonprofit Fundraising

Fund raising is a combination of common sense, hard work, preparation, courtesy, commitment, enthusiasm, understanding, and a belief in what you are asking others to support. Fund raising is not magic; it is taking action and earning support.by Tony Poderis Author of “It’s a Great Day To Fund-Raise!”Myths about fund-raising:The process is a mysteryYou need […]

Nonprofit Fundraising Myths

Helpful tips from Tony Poderis, a leading fundraising expert and author, about the truths and myths of Nonprofit Fundraising:When it comes to fund-raising, there are truths and myths. The truths illuminate the path to success. The myths speak with the dark voice of “conventional wisdom” of what can’t be done and won’t work.Throughout my career […]

Nonprofit Fundraising Relationships

This article on maintaining nonprofit fundraising relationships by Michelle Pearson, a long time fundraising professional in the nonprofit sector, predates most social media, but many of it’s points remain relevant.The golden key to effective fundraising is an organizations ability to manage relationships. While some may consider this an oversimplified explanation of a complex non-profit business […]

Nonprofit Fundraising Mistakes

I’m a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. There are more agencies seeking more money from more sophisticated donors.It’s enough to make you run for cover.How To Avoid Three Common MistakesThe reality […]

Donor Fundraising Articles

Here are our donor fundraising related articles grouped by category of donor management, donor recognition, or donation letters.Donor ManagementDonor Management Tips – Ten donor management tips you can use to develop your donor base – Why fundraising is equivalent to friend raising and what it means to your approach.Fundraising Management – Tips on maximizing capital […]

Donor Recognition

Donor recognition is a key aspect in successful nonprofit fundraising, particularly in capital campaigns. Here are some ways that donor recognition can help your group meet or exceed its fundraising goals.How to use donor recognition in a capital campaign – Capital campaigns using donor recognition are easy to conduct. In this type of capital campaign, […]

Non-Profit Fundraising Advice

Here are some resources for non-profit fund raising activities, online fundraising tips, and website design advice. Non-profits face a bigger challenge raising necessary funds every year and these are some of our best articles.Non-Profit ResourcesNonprofit eBay Fundraiser – Putting together a nonprofit eBay fundraiser – How eBay’s Giving Works program can help your nonprofit group […]