Donation Thank You Letter Second Ask

Given that 65% of first-time donors won’t ever give your nonprofit a second donation, should you do a second ask with your thank you letter? The answer, surprisingly, is yes because statistically it’s the right thing to do.Most donors will tell you that they don’t want to be asked again right away for a second […]

Donor Acquisition Strategies

Donor Acquisition Strategies – When it comes to acquiring donors through direct mail, there are certain strategies that always work well for most non-profit organizations. The key donor acquisition strategy is, of course, to mail at least one donor acquisition mailing each year.And yet, some groups fail to employ even that basic time-tested strategy. So, […]