Make Donating Convenient

If you want to raise more money from your donation request letter, then you have to make donating convenient. You’ve put a lot of time, effort, and money into mailing a great fundraising letter to your donor list. Why lose donations by making your donors jump through hoops to give you money?Fundraising consultant Alan Sharpe […]

Business Donation Request – Fundraiser Source List

Looking for a list of business donation request source links? Download a free 14-page PDF version of our auction donation source list of national businesses. Download link is at the bottom of the page.The link for each business is to their donation request form or to the page where they provide details on how to […]

Fundraising Letter Tips: Segment Your List

One of the best fundraising letter tips is to segment your donor list. Why? Because you need to write differently to your main donor categories so that you can measure your response rates and improve your results.After all, it makes no sense to say the exact same thing to a brand new donor that you […]

Donation Thank You Letter Second Ask

Given that 65% of first-time donors won’t ever give your nonprofit a second donation, should you do a second ask with your thank you letter? The answer, surprisingly, is yes because statistically it’s the right thing to do.Most donors will tell you that they don’t want to be asked again right away for a second […]

Donor Retention Best Practices

The vast majority of non-profit organizations do not follow donor retention best practices. The Center on Nonprofits and Philanthropy reported in 2013 on the dismal donor retention statistics evidenced in a study of 1.8 million donors. The donor retention rate for first-time donors (i.e. getting a second gift) was an abysmal 27%. Repeat donors – […]

Fundraising Donation Letter Storytelling

Here is a great guest article by Alan Sharpe that will help guide you through writing more effective donation request letters. Use this simple yet important advice when crafting your storyline so you will get the best response and results.If your donation letter doesn’t tell a great story, it’s not a fundraising letter. It’s a […]

Donation Request Letter Examples

Here is a selection of donation request letters to use for ideas on writing your own donation letter. Discover how to write fundraising letters that really work by packing them with real emotion backed by a powerful call to action. Voice Your Donation Request – Increase results by adding voices to your donation request letter […]