8 Tips For Better Fundraising Letters

One of the best ways to improve your fundraising letters is to segment your mailing list. These tips show you eight ways to customize your fundraising letter to better address the different segments of your direct mail list.Fundraising copywriter and direct mail consultant Alan Sharpe provides some great tips on the best ways to divide […]

Photos Ruin Fundraising Letters

One way to improve your fundraising letters is to not include photos in the letter copy. Why? Because the photos make your fundraising appeal letter look like a brochure instead of a personalized request for donations.Your fundraising letter needs to establish a personal connection with the reader. Using a photo within the text of your […]

Two Words Nonprofits Shouldn’t Use

Two Words Nonprofits Shouldn’t Use – There are two words that non-profit groups shouldn’t use in their donor communications, whether its email, online, in a fundraising letter or a newsletter. Those two words are “very” and “different” and you are doing your organization a disservice by using them.Why? Because to an educated person, they make […]

The 4 C’s Of Donation Letter Reply Devices

Your donation letter reply device must follow the 4 C’s – It must be Clear, Complete, Compelling, and Convenient. Failing to follow the 4 C’s of donation letter reply devices means that you have defective instrument, i.e. that your reply device is weak and ineffective at maximizing donations.And why are the 4C’s so important? Because […]

Fundraising Letters Should Raise Donors, Not Donations

Not all fundraising letters should be about raising money. Every non-profit fundraising campaign should also mail donor acquisition letters to attract new donors. Why? Because you always need to focus on growing your donor base and replacing those who have stopped donating to your cause.Are donor acquisition mailings profitable? No they are not, but you […]

Five Fundraising Letter Tips

When writing a fundraising letter, there are five things you should do to get more donations. These 5 tips for writing fundraising letters are all about communicating directly with your reader in an engaging manner that captures their interest.A donation appeal letter should personalize your cause by telling a story about a real person, not […]

Make Your Donation Letter A Quick Read

A great donation letter is one that can be read quickly, one that’s easily skimmed for highlights and packs a powerful call to action. Let’s face facts here. Hardly anyone is going to read every word of your fundraising letter. In fact, you’re doing great just getting them to open it.So, don’t waste the opportunity […]

Give Donors What They Want

The secret to getting donations for your non-profit is to give donors what they want. People give to causes to make a difference in others lives. And what donors really want to know is how their donation will help people.Fundraising letter expert Alan Sharpe describes how to effectively communicate with your donors by telling stories […]

Better Fundraising Letters Tell Stories

The best fundraising letters tell stories that pull the reader in and describe how lives have been changed for the better. Storytelling will help you raise more funds, but there is a format you should follow. Your donation letter should describe what someone’s life was like before something bad happened to them, what their life […]

How To Get More Donations

In all types of fundraising you are essentially making a donation request. So, what do you say or do to get more donations for your cause? Answer one simple question.Whether you are raising funds online, face to face, through letters or email, or even with events or charity auctions, you’ll get more donations if you […]

Fundraising Letters That Work

To write fundraising letters that work, the writer needs to tell a story that connects with the target audience. The best way to do that is by telling the story in the first-person, so that prospective donors can experience the need that your non-profit addresses with its support and services.By using a real voice, your […]

Direct Mail Response Rates Can Mislead

When you are mailing fundraising letters, the response rates can be misleading at times because of several variables. Has the list been culled of lapsed donors? Or, are you doing a lapsed donor appeal letter mailing? How often are you mailing to your list?As you can see, fundraising direct mail response rates are going to […]

Boost Your Appeal Letter’s Response Rate

If you want to boost the response rate of your fundraising letters, here are 3 ways to make it happen. The first thing you need to do is offer more than just the standard donation appeal letter reply device.Fundraising consultant and expert copywriter Alan Sharpe explains exactly what you need to do to double or […]

Write Fundraising Letters That Donors Can’t Resist

Why you should write fundraising letters using overlines that donors can’t resist. Master copywriter Alan Sharpe offers practical advice to non-profit groups for boosting the results of your appeal letters.The headline that appears over the salutation in a fundraising letter is known as the overline. Overlines have one goal: to persuade your donor to read […]

Donation Letter

Writing donation letters that produce the desired result is an art form that must include four major elements. Your donation request letter must clearly communicate who you are, what you are raising money for, why they should donate to your cause, and how you use those donations.In addition, you should structure your donation letter in […]

Donation Request Letter Tips

Donation request letter tips from fundraising copywriter Alan Sharpe. Do your donation request letters lack a protagonist? The most compelling appeal letters feature a man or a woman, a boy or a girl, that captures the donor’s attention and makes the appeal human, moving and profitable.Using A Protagonist Boosts ResultsThe most memorable novels, movies and […]

Writing Appealing Donation Letters

Compelling donation letters are the specialty of master copywriter Alan Sharpe. Not sure how often to ask for a donation in your fundraising letter? Consider this joke about a couple who regularly mailed out donation request letters:Did you hear about the couple that won the Irish Sweepstakes?The husband enters the kitchen one morning and kisses […]

Fundraising Mailing Lists

Thinking about using fundraising mailing lists from a list broker? Here are some tips for raising more funds by increasing the size of your mailing.Last time I checked, there were 25,000 response lists and 50,000 compiled lists currently on the market. Among all of these lists, you’ll find hundreds that work for fundraising appeals. Actually, […]

Voice Your Donation Request

Guest article by Alan Sharpe, a professional fundraising letter writer, instructor, coach, author and newsletter publisher – Voice Your Donation Request.Fundraising letters are about people. People talk. So your fundraising letters should include the voices of people.In a novel, the characters come alive only after you hear them talk. What they say, how they say […]

Powerful Postscripts In Fundraising Letters

Your postscript is one of the most important parts of your fundraising letter. It usually stresses the point of your letter and asks for action. Some donors read it first. Some professional writers write it first.Since the P.S. is one part of your letter that you can be confident your donors will read, you need […]