Donation Letter Sample Opening

In this sample donation letter for a non-profit organization, the opening sentence is definitely the most important part of your donation request. Why? Because if it doesn’t immediately grab the reader’s attention and make them want to find out more (and donate), then they won’t read another word. Instead, your meticulously crafted donation letter will […]

The 4 C’s Of Donation Letter Reply Devices

Your donation letter reply device must follow the 4 C’s – It must be Clear, Complete, Compelling, and Convenient. Failing to follow the 4 C’s of donation letter reply devices means that you have defective instrument, i.e. that your reply device is weak and ineffective at maximizing donations.And why are the 4C’s so important? Because […]

Fundraising Letters Should Raise Donors, Not Donations

Not all fundraising letters should be about raising money. Every non-profit fundraising campaign should also mail donor acquisition letters to attract new donors. Why? Because you always need to focus on growing your donor base and replacing those who have stopped donating to your cause.Are donor acquisition mailings profitable? No they are not, but you […]

Five Fundraising Letter Tips

When writing a fundraising letter, there are five things you should do to get more donations. These 5 tips for writing fundraising letters are all about communicating directly with your reader in an engaging manner that captures their interest.A donation appeal letter should personalize your cause by telling a story about a real person, not […]

Make Your Donation Letter A Quick Read

A great donation letter is one that can be read quickly, one that’s easily skimmed for highlights and packs a powerful call to action. Let’s face facts here. Hardly anyone is going to read every word of your fundraising letter. In fact, you’re doing great just getting them to open it.So, don’t waste the opportunity […]

Fundraising Donation Letter Storytelling

Here is a great guest article by Alan Sharpe that will help guide you through writing more effective donation request letters. Use this simple yet important advice when crafting your storyline so you will get the best response and results.If your donation letter doesn’t tell a great story, it’s not a fundraising letter. It’s a […]

Engage Your Reader

People donate to nonprofits for many reasons ranging from wanting to make a difference in the world to simply gaining tax benefits. But when asking people for their hard-earned money, you must engage your reader. There are five important areas you mustn’t ignore. These are the foundation of any effective fundraising effort.How To Write An […]

Donation Request Letter Tips

Donation request letter tips from fundraising copywriter Alan Sharpe. Do your donation request letters lack a protagonist? The most compelling appeal letters feature a man or a woman, a boy or a girl, that captures the donor’s attention and makes the appeal human, moving and profitable.Using A Protagonist Boosts ResultsThe most memorable novels, movies and […]

Writing Appealing Donation Letters

Compelling donation letters are the specialty of master copywriter Alan Sharpe. Not sure how often to ask for a donation in your fundraising letter? Consider this joke about a couple who regularly mailed out donation request letters:Did you hear about the couple that won the Irish Sweepstakes?The husband enters the kitchen one morning and kisses […]

Donation Letter Tips

Eight Tips For A Successful Donation LetterThe art of writing effective fundraising donation letters can be learned. I learned it and so can you. Here are eight tips for writing your own donation appeal letter.Successful fund raising letters share a number of things in common. Once you know what these things are, your letter is […]

Donation Request Letter Examples

Here is a selection of donation request letters to use for ideas on writing your own donation letter. Discover how to write fundraising letters that really work by packing them with real emotion backed by a powerful call to action. Voice Your Donation Request – Increase results by adding voices to your donation request letter […]