The 4 C’s Of Donation Letter Reply Devices

Your donation letter reply device must follow the 4 C’s – It must be Clear, Complete, Compelling, and Convenient. Failing to follow the 4 C’s of donation letter reply devices means that you have defective instrument, i.e. that your reply device is weak and ineffective at maximizing donations.And why are the 4C’s so important? Because […]

Fundraising Postcard Ideas

Fundraising postcards are an effective, inexpensive way to stay in touch with your supporters. These 12 fundraising postcard ideas show different ways that your non-profit can use postcards to get your message out, demonstrate a need, ask for help, and show how their donations have changed the world.There’s a reason why businesses use postcard mailers… […]

Fundraising Donation Letter Storytelling

Here is a great guest article by Alan Sharpe that will help guide you through writing more effective donation request letters. Use this simple yet important advice when crafting your storyline so you will get the best response and results.If your donation letter doesn’t tell a great story, it’s not a fundraising letter. It’s a […]