Fundraising Postcard Ideas

Fundraising postcards are an effective, inexpensive way to stay in touch with your supporters. These 12 fundraising postcard ideas show different ways that your non-profit can use postcards to get your message out, demonstrate a need, ask for help, and show how their donations have changed the world.There’s a reason why businesses use postcard mailers… […]

Fundraising Letters Should Raise Donors, Not Donations

Not all fundraising letters should be about raising money. Every non-profit fundraising campaign should also mail donor acquisition letters to attract new donors. Why? Because you always need to focus on growing your donor base and replacing those who have stopped donating to your cause.Are donor acquisition mailings profitable? No they are not, but you […]

Better Fundraising Letters Tell Stories

The best fundraising letters tell stories that pull the reader in and describe how lives have been changed for the better. Storytelling will help you raise more funds, but there is a format you should follow. Your donation letter should describe what someone’s life was like before something bad happened to them, what their life […]

Fundraising Letters That Work

To write fundraising letters that work, the writer needs to tell a story that connects with the target audience. The best way to do that is by telling the story in the first-person, so that prospective donors can experience the need that your non-profit addresses with its support and services.By using a real voice, your […]

Direct Mail Response Rates Can Mislead

When you are mailing fundraising letters, the response rates can be misleading at times because of several variables. Has the list been culled of lapsed donors? Or, are you doing a lapsed donor appeal letter mailing? How often are you mailing to your list?As you can see, fundraising direct mail response rates are going to […]

Donor Newsletters

Tips for donor newsletters from Alan Sharpe. I have a client whose direct mail fundraising program is in trouble. I think you can profit from his predicament. I know he is going to.The development officers at his non-profit organization are doing plenty of things right. They attract new supporters by mailing donor acquisition packages a […]