Make Donating Convenient

If you want to raise more money from your donation request letter, then you have to make donating convenient. You’ve put a lot of time, effort, and money into mailing a great fundraising letter to your donor list. Why lose donations by making your donors jump through hoops to give you money?Fundraising consultant Alan Sharpe […]

The Art Of The Ask

No matter what type of fundraising you are doing, you have to do the ask. The Art Of The Ask varies depending on how you’re raising funds – in person, online, in an appeal letter, or in an email – but it all comes down to getting people to donate money to your cause.So, what’s […]

Donation Thank You Letter Second Ask

Given that 65% of first-time donors won’t ever give your nonprofit a second donation, should you do a second ask with your thank you letter? The answer, surprisingly, is yes because statistically it’s the right thing to do.Most donors will tell you that they don’t want to be asked again right away for a second […]

The 4 C’s Of Donation Letter Reply Devices

Your donation letter reply device must follow the 4 C’s – It must be Clear, Complete, Compelling, and Convenient. Failing to follow the 4 C’s of donation letter reply devices means that you have defective instrument, i.e. that your reply device is weak and ineffective at maximizing donations.And why are the 4C’s so important? Because […]

Fundraising Postcard Ideas

Fundraising postcards are an effective, inexpensive way to stay in touch with your supporters. These 12 fundraising postcard ideas show different ways that your non-profit can use postcards to get your message out, demonstrate a need, ask for help, and show how their donations have changed the world.There’s a reason why businesses use postcard mailers… […]