Preventing Fundraising Burnout

How To Prevent Fundraising Burnout – Since many schools and other organizations today find themselves suffering from a chronic state of under-funding, they are increasingly forced to hold multiple fundraisers through the course of the year. Unfortunately, this can lead to a complete fundraiser burnout for many customers as well as for fundraising salespeople.How To […]

Fundraiser Preparation

No matter what your resources, the key to fundraising success is to compose and follow a plan of action. Your plan must be your own design. It must detail how you will meet your specific needs and achieve your goals.Your plan should identify and combat your weaknesses while leveraging your strengths. It should contain specific […]

Fundraising Overview

Let’s start with the big fundraising picture overview, or as I like to call it, the 30,000-foot view. Nationally, fundraisers by schools and other non-profit organizations were responsible for more than $5 billion in revenue in 2004, not including capital campaigns. Overall, charitable giving topped $125 billion.While that seems like a lot, retail sales exceeded […]

Organize School Fundraiser

Fundraisers are a lot more fun if everything is organized and planned ahead of time. Otherwise, it’s chaotic and you miss out on a lot of things that could have contributed to your bottom line. In addition, it’s a lot harder to recruit volunteers for your next fundraiser when this one didn’t go very smoothly. […]

Organize School Fundraiser 2

Hopefully, you’ve already read Part One of these tips for for when you have to organize a school fundraiser. Here are some other considerations for when you’re doing fundraising for your school:Using a consultant Consider using a fundraising consultant to assist your organization with larger fundraisers, first-time events, or mission critical efforts. Among the benefits […]

Fundraising Objectives

What are your fundraising objectives? To be successful, you need to have a clear understanding of what your overall objectives are and how you are going to achieve them. It is very important to be realistic in your objectives, yet not settle for less than the best results possible.Your fundraising approach should closely match the […]

Use A Business Focus

More from the Fundraiser Preparation series – Running your fundraiser like a business. You must set realistic fundraising goals and divide responsibilities among team members for meeting your goals. A business focus increases your fundraising success.What’s involved in your fundraiser business Setting realistic goals and breaking them down into areas of responsibility are two extremely […]

Build Your Fundraising Team

For larger fundraising projects you should put together a dedicated fundraising team to help you. Otherwise, you’ll be stretched far too thin and stand a good chance of failing. The ideal team from a cost perspective is volunteer-based, but you might have to occasionally hire someone especially if it’s for a specialized task that most […]

Advance Planning 2

This article is part of a lengthy series called Fundraiser Preparation and is Part II of the Advance Planning section. The series is an excerpt from my book, Fundraising Success.Fundraiser Preparation describes how to do planning and preparation in advance for your fundraisers, including how to block out fundraising timelines and recruit more volunteers for […]

Advance Planning

This article is part of a lengthy series called Fundraiser Preparation and is Part I of the Advance Planning section. The series is an excerpt from my book, Fundraising Success.How to prepare for fundraising success by planning ahead: Put together your fundraising goals and objectives, then block out an annual schedule for your fundraisers to […]

Selecting The Right Fundraiser

Selecting the right fundraiser is the most important decision you’ll make. Among the key factors are the timing of each fundraiser, the quality of the merchandise, selling considerations, delivery considerations, and ultimately, the net profit to your organization.Think of yourself as running a small business building a reputation for innovation and quality products. What are […]

Selecting The Right Fundraiser – Part 5

More tips from our multi-page article about selecting the right fundraiser. Fundraiser Evaluation Criteria – Continued:Expedite charges Get firm pricing upfront on what freight charges the supplier covers and what constitutes an expedite charge payable by your organization. Be sure to get it in writing if it’s not part of the supplier agreement.Payment terms Most […]

Selecting The Right Fundraiser – Part 4

Evaluation Criteria – Continued: Variety or selection means more sales A wider variety and better selection offers a greater likelihood a potential customer will find one or more items that they want to buy. You’ve gone to a lot of effort to put your fundraiser message in front of each prospect. Avoid disappointing them by […]

Selecting The Right Fundraiser – Part 3

More tips from our multi-page article about selecting the right fundraiser. Evaluation Criteria:Let your goals be your guide Your organization’s financial goals are the number one criteria for your fundraiser selection. Be sure to select a fundraiser that will meet or exceed all of your goals. Don’t settle for generating less than what your group […]

Selecting The Right Fundraiser – Part 2

More tips from our multi-page article about selecting the right fundraiser. Don’t overdo it Keep your numbers to two major fundraisers, one in the fall and one in the spring with a possible third one at pre-winter holiday time. Any others should be service or event related like a carnival, a car wash, or an […]

Recruiting Volunteers

More from the multi-part series on fundraiser preparation. This section is about recruiting volunteers and the best ways to handle personnel assignments. Fundraiser Preparation: Recruiting VolunteersStart early As previously discussed, to get enough volunteers you need to start early. The best way to do that is by pre-recruiting them. In other words, go through last […]

Fundraising Benefits

Fundraising Benefits – In fundraising, pay attention to psychological motivation – People always want to know what’s in it for them. Your fundraising benefit must be quickly and clearly explained in terms of “What’s In It For Me”What’s In It For Me?Believe it or not, providing a good answer to the question of “What’s in […]

Fundraising Basics 4

Fundraising Basics – Part 4: Execution – The final part of the fundraising basics series covers the proper execution of your fundraiser. Includes fundraising strategy tips, sales boosters, sales preparation, customer satisfaction and more. Fundraisers do better with proper execution.Now that we’ve covered the basics of being prepared and organized, it’s time to move on […]

Fundraising Basics 3

Fundraising Basics – Part 3: Organization – Successful fundraising requires organization and just one boss. It’s often best to imitate the military hierarchy in staffing your fundraiser.  Article includes recruiting tips, division of labor, and the importance of rewarding your fundraisers.“A prudent person profits from personal experience, the wise one from the experience of others.” […]

Fundraising Basics 2

Fundraising Basics – Part 2: Preparation – Being prepared will make your fundraiser go smoothly. Fundraising preparation means putting everything in writing including your fundraiser goals, staffing plan, sales plan, merchant plan and delivery plan.Put it in writing The more details about your fundraising efforts that are in writing, the fewer instructions you’ll have to […]