Selecting The Right Fundraiser - Part 2
More tips from our multi-page article about how to select the right
fundraiser.
Don’t overdo it
Keep your numbers to two major fundraisers, one in the fall and one in the
spring with a possible third one at pre-winter holiday time. Any others should
be service or event related like a carnival, a car wash, or an auction. These
are usually one-day events and don’t require the same level of support as a
full-blown fundraiser.
Beware of profit drains
Watch out for hidden costs when evaluating different plans. Consider things like
freight charges, return policy, freshness guarantee, or special needs during
delivery like refrigeration.
Break down your decision factors
Break your decision factors into major and minor categories. There are some that
are critical such as how much money you need to raise, how much time you have to
raise the money, and how many people you have to help reach the goal. Other
factors may only influence the decision such as your previous results, community
income level, and current enthusiasm level. For ideas on what’s successful, see
our Section called The Best Sellers.
Appropriate for your group
Lastly, if your fundraiser involves child participation, remember that kids will
be kids! Consider the age appropriateness of what they will be selling, where
they will be selling it, and the time they (and their parents) will have to
spend to sell it.
While your primary effort is to sell the product and your organizational cause,
don’t forget other advantages of your sales force:
- Kids are cute and people will buy from them.
- The guilt factor is real and should be used to its advantage. It’s hard to
say no to a kid.
- Don’t let kids sell on the phone. You lose too much of your cute kid/guilt
factor advantage.
- Don’t allow kids to sell door to door alone.
Click Here for Selecting The Right Fundraiser - Part 3
Related Pages
Selecting The Right Fundraiser -
Part 1 - Good advice to use on picking the right fundraiser for your group.
Getting Started: Part 1 - The who, what,
when, where, why, and how of a successful fundraiser.
Free Fundraisers - Three time-tested
fundraising ideas for raising fast cash for groups of any size.
Donor Recognition - How to use donor
recognition to increase your capital campaign results.
Food Fundraisers - How to quickly boost your
profits when fundraising with food items.
Successful Fundraisers - Boost results
with organization, quality incentives, and sales preparation.
Organize School Fundraiser - Quick
tips on organizing your school efforts by planning ahead.
Tried and True - These
old standbys always produce good results for any-size group.
Sample Letter - Sample school event donation
letter where you can insert your specific information.
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