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| Fundraising / School Fundraising Success |
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The Secret of School Fundraising SuccessSelling Tips for School FundraisersAh! So, you want to know the secret of school fundraising success? Well, it's actually quite simple once you break it down.
Consider this math equation: Multiply number of motivated sellers x unit price point x high profit margin =
successful school fundraiser.
Those are the secrets to school fundraising success! For elementary schools, I always recommend that you do at least two events a
year and one product fundraiser. Do some sort of athletic-based event in the
fall, a product fundraiser in the late October-early November timeframe, and a
school carnival in the spring. Motivating Your SellersIn school fundraisers, we often forget to follow basic selling techniques. Here are three things you can do to motivate your sellers:
And don't forget that you can do great business by offering products outside retail locations like grocery stores and Wal-Mart. Organize parent teams to supervise the sellers who are really motivated to be top producers and line up several weekend sales locations. Obviously this works best for immediate sales products like pizza discount cards, food items or raffle tickets. You can still do a considerable sales volume for catalog sales if you are selling within your attendance area and you offer convenient delivery options. Product Price PointsIn general, you want products that are in the $7 and
up range. Why? Because you have a limited number of prospects to sell to and you
want maximum revenue. Maximizing ProfitsMany products offer profit margins of 50% or more such as cookie dough, gift wrap, gourmet candy, calendars, etc. The key is making sure that the price point offers a good value for your customers. If the product is overpriced, your customers will resent having to pay extra for something just to benefit the school. That means selecting products whose profit margins are real, not inflated to make it a 50% margin. Think from the customer's perspective. They will be much more willing to support your school's fund raising effort if the product is a good deal. For example, if you are offering a variety of gourmet cheesecakes for $17 each, make sure that similar items aren't being offered in the supermarket for $9 each. People will gladly pay a higher price for something that's truly exceptional, but not foe same thing they could have bought down the street. Another easy way to maximize profits is t offer a supplemental item with a high profit margin. Most families eat a lot of pizza, so offer a two-for-one pizza card for $10 because it's $8 or $9 of profit on every sale. It's the prefect offering for people who don't want to order something from your catalog, but would still like to support your effort. SummaryThe secret to school fundraising success is properly motivating your sellers, choosing products to sell that are in demand with prices above $7, and sell only products with profit margins of 50% or more. If you don't motivate your sellers, sales will be mediocre. If you sell inexpensive products, then revenue will be too low. If you don't sell products with high profit margins, it will be difficult to meet your funding goals. Sell products people really want, that offer good value, and that provide good profits. Do that and your school fundraiser will be a big success. Related PagesRaffle Ideas - Tips on putting together fund raising raffles - Raffle ideas for any size group - Prize selection and ticket price tips.Healthy Fundraisers - Ideas for healthy fundraisers for schools and school groups - Healthier alternatives abound including events, nonfood items, and healthy choices. Pizza Hut Fundraiser - Raise funds fast with a Pizza Hut
family night or discount card - Choose between sales of a $10 pizza discount card with two-for-one pizzas or host a Pizza Night at your local Pizza Hut. |
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