Sales Incentives
Boosting Results Through Incentives
Incentives are meant to drive additional participation in your school
fundraiser and generate more
sales. The best incentives are those that have value in the eyes of the
participants and will motivate them to give their best effort.
Therefore, your reward program should offer quality items within a fairly
structured setup that doesn’t cause unwanted behaviors such as excessive or
unsafe competition.
Who’s paying?
An important consideration is who ultimately pays for the rewards program. If
you think about it, all rewards will come out of your net profit one way or
another. Doesn’t it make sense to get the most for your money while at the same
time offering the best overall incentives?
Look for ways to save
Ask your supplier how their reward program works and whether there are any
discounts for not utilizing their prize package. You might be able to not only
save money, but also construct a better incentive program through local
merchants. Consider putting together a selection of gift certificates for top
sellers that are donated or bought at a discount from businesses that want to
participate.
Go local
Offer locally generated prizes such as lessons, gift certificates, baked goods,
and other items. Discount coupons can also be easily printed and supplied as a
participation reward for everyone. Local merchants like toy stores, fast food
restaurants, family entertainment businesses, sporting goods stores, etc. are
examples of coupon sources or potential prize suppliers.
Think it through
Brainstorm with your team on how to create the best possible set of rewards at
the lowest cost to your organization. Try to structure your incentive program to
reward everyone - merchants, buyers, volunteers, sellers, parents, each
sub-group of participants, etc.
Weigh competing factors
Consider the long-term impact of an improved prize program based on local
offerings versus the alternatives. Don’t default to low-end prize packages
unless you have to.
Consider what’s important
An incentive program should pay attention to what’s important to the grass roots
level of the organization. Look at ideas for incenting higher
participation in a school fundraiser and pick ones that will have a greater
impact than simply using token giveaways.
Classroom incentives
In school fundraisers, try to include something that directly benefits each
classroom by providing supplies, special classroom privileges, or extra
playground time.
Example elementary school incentives:
- Giving a portion of funds raised by them directly to that class
- Offer the teacher an incentive for hitting their classroom goal
- Allow a class to keep a portion of funds raised above their goal
- Give a class bonus funds for hitting 100% participation goal
- Reward the top five classes with a teacher prize package
- Provide premium rewards via a points qualifying system
Summary
The right sales incentive program will definitely boost your fundraising
results. It's easy to design one that makes sense for your particular situation.
Sure it takes a little extra effort, but the results are well worth it in extra
sales.
Related Pages
Ideas For Fundraising - Four easy fundraising ideas for your next fundraiser - Quick looks at several different ideas for fundraising, plus links to dozens more.
Candy Fundraiser - Tips for selecting the right candy fundraiser - How to improve your group's results by offering the right fundraising products.
Candy Fundraiser Sales - Four tips for improving your candy fundraiser sales - How offering an overlay or supplemental product can double or triple your profits.
Worlds Finest Chocolate - Fundraising candy bar sales with Worlds Finest Chocolate - Candy fundraiser featuring gourmet chocolate in $1 or $2 sizes.
Candy Bar Fundraising - Candy bar fundraising tips on selecting suppliers and maximizing sales - Why it's important to ask for help and to use the word because when asking for an order.
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