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| Fundraising / Raising Funds By Mail |
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Raising Funds By Mail For Your NonprofitUsing An Annual Direct Mail ProgramA good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, will produce more funding for your organization each year. There are very few nonprofit organizations that couldn't benefit from an effective, and ongoing direct mail solicitation program. If you're currently using annual direct mail solicitations and would like to use it more effectively, or if you're not using this form of fundraising but would like to set up such a program, Your nonprofit group should look into this. Here are five success pointers:
1. Expand your mailing list To do this ask yourself: Who are the most likely people to support your organizations financially? If you are already using direct mail the answer to this questions should be obvious to you, in which case you need to find more of these kinds of people. Some of the many ways to do this are using compiled lists, rented or leased lists of people who support similar causes, etc. If you aren't using direct mail now then start with users of your
services and/or friends and family members of users of your services,
then explore complied, and rented or leased lists next.
2. Prepare a powerful direct mail package to solicit your list In preparing your appeal letter by sure to make them emotional, interesting, and personal. Keep the focus of this letter on how those you serve will benefits from the gift as well as how the donor will benefit also. And always ask for their gift. 3. Make a test mailing of your direct mail package Don't invest large sums of money into this endeavor until you're relatively sure that you can get a good return on your investment. Whether you are currently using direct mail or not, all your new mailings are
for finding what's called "new acquisitions" which are needed by you to obtain
more funds from your direct mail program each year. 4. Evaluate your results very carefully In fact, if you spend $1.25 or a little more for every dollar you raise consider your test a success, because when you renew these donors, that is mail to them again, you can easily get 80-90% of them to make another gift. This is where you'll really earn your profits from direct mail solicitations.
5. Renew your donors each year Continue to seek new donors to keep your direct mail list growing and more profitable each year, because if you don't continue to build your list it will grow smaller each year since donors move and stop giving for a variety of reasons. Yes a good annual direct mail program can produce a regular and growing source of revenue for your organization year after when this fundraising methods is effectively used. Now use these steps to help you set up, or expand your annual direct mail solicitation program to raise more of the funds you need to better serve those who need you. ----------------------------------------------------------------------------------------- About the author: Berwyn J. Kemp is a development consultant who helps nonprofit organizations obtain funding. Related PagesNonprofit Fundraising - Tony Poderis describes how any nonprofit group should raise funds. Non-profit Fund Raising - Organizational tips - Four ways to boost your non-profit fund raiser results. Church Fundraisers - Church fund-raising through donor recognition - Christian fundraiser charity activities. Capital Campaigns - Capital campaign strategies for non-profit groups to increase their donor base. Donor Recognition - How to use donor recognition to increase your capital campaign results. Fund-Raising: Nine Basic Truths - Description of what is at the heart of every fund-raising campaign. Car Donations - How to donate your car to charity - Tips on tax deductions for car donations - Car donation documentation you'll need to deduct fair market value. Fundraising Letters - See what fund raising letters work for other non-profit groups. Fundraising Letter - How to generate the best response with your donation request letters. How To Write A Fundraising
Letter - Advice and tips on what works and what doesn't. |
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