Looking for some innovative raffle ticket sales ideas? Everyone knows the hardest thing about running a fundraising raffle is selling enough tickets to make it worthwhile.
If you want to sell all your raffle tickets, then you have to look beyond family, friends, and supporters as sellers. Sherry Truhlar of Red Apple Auctions offers some unique advice with a raffle ticket sales idea you probably haven’t thought of before, but can easily put into action for your next raffle.
I’m not talking about online raffle ticket sales. I’m talking about a ticket sales program using people that really know how to sell. Read more in the guest article below.
Sell More Tickets for Your Charity Auction Raffle With These Super-Sellers
If you’re including a raffle as part of your charity auction, consider hiring experts of the cold-call and the hard-sell to promote your tickets: kiosk workers from shopping malls. After watching my professional sales team and volunteers sell thousands of raffle tickets at hundreds of auction galas, I’m convinced that hiring aggressive (but fun) sellers is the best way to maximize your raffle.
First, let’s identify what a “kiosk” is.
Your local shopping mall likely has kiosks. They are those mini-stores within the mall. They are often selling products from movable carts which never appear to move. Kiosk workers hawk everything from software to bejeweled faux hair clip ponytails… from language CDs to ceramic hair straighteners.
To be really good in a kiosk sales job, you’ve got to possess excellent sales skills. This is cold-calling at its worst… or best, depending on how you feel about direct, hard-core sales.
Here’s the reality: Working at a kiosk isn’t that much different than selling raffle tickets at a benefit auction. The top-sellers of kiosks need direct sales skills. The sellers of your raffle also need direct sales skills.
Too often I watch volunteer raffle ticket sellers (especially those at non-profit events) “float” about the room, hoping someone will stop and ask them about the raffle. These volunteers seem afraid to politely interrupt guests to tell them about the raffle and offer them an opportunity to buy.
At school auctions, the opposite is true. We’ll watch the volunteer seller chat with guests for long periods of time before they get around to selling them a ticket! The school auction is not the time for the volunteer ticket seller to get up-to-speed on everyone’s life. At the auction, it’s about fulfilling a job – selling those tickets.
To help Auction Chairs identify the best volunteers to sell raffle tickets, here’s a kiosk seller-inspired job description to use. Your best raffle ticket sellers are those who can:
- Quickly assess likely buyers in a crowd.
- Approach the target (the auction guest) in a non-threatening way.
- Be creative in using catchy lines to get his or her attention.
- Engage the target in conversation about wants and needs relative to product.
- Convince target that it is in her best interest to invest in this “thing”
- Get target to “sign on dotted line.”
- Be tenacious enough to try and try again. Many guests will ignore these sellers as they push past to seek more interesting things. Sellers must have a thick skin and be tenacious.
Find yourself some people with strong sales skills, and you’ll blow through those raffle tickets and maximize the money you can make for your charity.
About The Author
Called the “Queen of Benefit Auctions,” fundraising auctioneer Sherry Truhlar, CMP, BAS has been featured in national publications (The Washington Post Magazine… AUCTIONEER) and on cable television programs (E! Style… TLC) for her trend-setting work with auction fundraisers. In addition to servicing clients through an elegant and playful auctioneering style, she specializes in a variety of popular online classes to teach volunteer auction chairpersons the simple steps for improving the financial bottom-line of their charity auctions. Her auction ideas are used by hundreds of charities, and her popular, FREE Auction Item GuideTM is downloaded by dozens each day who seek auction procurement help. GET YOUR OWN FREE GUIDE (listing the 100 top-selling items you can sell in your auction) AT http://www.RedAppleAuctions.com.
More Raffle Ticket Sales Ideas
Fundraising Event Tips: Use Multiple Raffles – As part of our series of fundraising event tips, this article covers why you should use multiple fundraising raffles at your event. Raffles help maximize your results by getting people excited about the chance of winning a big prize while donating to your cause.
How To Sell More Raffle Tickets – A lot of groups need help with selling raffle tickets because there isn’t much in the way of good ticket sales advice out there. So, here are some tips on how to sell raffle tickets that should double or triple your revenue.
Raffle Prize Ideas – A well-run raffle with the right grand prize can raise incredible amounts of money for your school, church, or charity. Most groups underestimate how much money a raffle can raise. Here are some raffle prize ideas you may want to consider.
How To Do An Art Raffle Fundraiser – A fun way to raise funds is by doing an art raffle fundraiser. Essentially, you host an event where local artists donate a sample of their work and your group sells a select number of high-dollar raffle tickets, usually the same number as donated art fundraising items.
Raffle Ticket Sales Rules – Fundraising raffles are a great way to raise money, but there are lots of rules and regulations to follow if you want your raffle to be successful. These fundraiser raffle tips will help you raise the money you need while avoiding some serious pitfalls.