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Online Fundraising TipsNine Reasons To Use Online Fundraising1. Increased Reach Email makes it possible to contact supporters, family and friends from different geographic locations as opposed to those only within close proximity. Campaigns can now reach potential supporters from coast to coast and not just those at arms length. 2. Increased Safety Since there is no door-to-door selling involved in an online fundraising campaign, there is no need to approach strangers when asking for money. The added safety of using the internet to fundraise brings a sense of relief to parents as well as team members. 3. Reduced Risk A burden faced with many traditional fundraisers is the potential cost associated with left-over inventory. An affiliate program is an example of an online fundraiser where there is no need to even purchase or carry inventory. Through an affiliate program you are paid for referring products regardless of the quantity you sell. There is no longer a need to purchase large quantities of inventory that you may never be able to sell. 4. Added Variety, Customization & Creativity Unique web based services give teams the opportunity to create customized goods from T-shirts to team posters and calendars. Step away from the boredom of traditional chocolate bars and scratch card sales. Set up an auction to breathe life into previously dull campaigns. The internet brings with it an unlimited amount of choice in products you choose to fundraise with. You can now fundraise with books, travel, magazines, sheet music, board games, movie passes and much, much more. 5. Reduced Costs Running an online fundraising campaign doesn't have to cost a penny. Email accounts are free and some companies even offer free website hosting packages. When you promote an affiliate program the merchant takes care of carrying the inventory, shipping and any costs associated with the online transaction including processing credit cards. 6. Speed of Success Most web based programs provide you with instantaneous real-time tracking of sales and lead conversions. Think of how quickly and easily you can send an email to your supporters. 7. Ease of Coordination of Effort A traditional fundraiser may involve purchasing inventory, handing out inventory, counting and managing stock, delivering goods sold, organizing volunteers, booking rental space. An online fundraiser can all be done in front of a computer using email and your website as a communications tool. 8. Results Because most online programs are free to set up and join having only one sale will usually result in a profit. With an online fundraising campaign there is no break-even point to worry about and normally no minimum number of sales to be reached in order to insure a profit. 9. Fun Surfing and shopping online is not only fun for your group but your supporters as well. They will take pride in supporting your group and have the opportunity to purchase items they can actually use or are customized mementos of your team. Related PagesOnline Fundraiser - Internet fundraising is growing in popularity - Here are a dozen online fundraiser ideas to quickly raise funds for your group. Credit Card Fundraiser - Raise funds online with a credit card fundraiser - Online fundraiser tips for credit card fundraising through signups or affinity cards. Internet Fundraising - Three examples of Internet websites - SolvePoverty, SmartMall, and PermaWorld. Internet Fund Raising - Tony Poderis on the pros and cons of non-profit Internet fundraising. Political Fundraising Online - Effective ways for political candidates to leverage the power of the Internet to win an election at the local, State, or national level. Nonprofit Website SEO - How to improve your nonprofit website to attract more visitors, build your donor base, and get your message to a larger audience. |
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