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Fundraising Objectives
What are your fundraising objectives? To be successful, you need to have a clear understanding of what your overall objectives are and how you are going to achieve them. It is very important to be realistic in your objectives, yet not settle for less than the best results possible. Your fundraising approach should closely match the long-term goals and
fundamental tenets of your organization. Assess your present situation carefully
and identify specific, concrete needs to link to your fundraising activities. Make sure that each participant communicates the message when they approach a possible supporter. In this example, you'd want to say that we are “raising funds for
championship travel.” Fundraiser choices matterThe fundraiser you choose should also respect the value of those relationships and give reasonable value in exchange for the funds requested. If your offering is low in perceived value, then your key participants risk alienating their group of contacts. Selling items that have a higher perceived value will provide
more revenue in the long-term and generate additional goodwill for your
organization. Sales of inexpensive items such as candy bars require a much larger number of
individual sales transactions to achieve the same results as higher priced
offerings such as discount cards or music CD’s. The importance of the right offeringMany organizations will return to their community several times a year with new
fundraising campaigns. Prospective buyers rightly expect to get something of
reasonable value in exchange for their contribution. If your group is selling primarily to family
friends, neighbors, or adult coworkers, then the parents (your key participants)
will also feel awkward about promoting this low value type of fundraising
activity. Getting your message acrossA successful fundraiser is one that clearly communicates the reason why funds are being raised. Make sure that the who, what, when, where, why, and how of your fundraiser gets out to the community. Revenue will be greater if every prospect knows the reason why you’re raising money. Provide a clear, concise
goal so that your participants have no trouble communicating the need and asking
people to help meet that need. Or would this work better: “Our school band has earned the right to compete in the regionals. Can
you help us because we have to pay our own way?” Does it feel right to everyone?It’s very important that all participants in a fundraiser feel good about what they are doing. Attitude and perception are significant factors in the success of your endeavor. Maximum results are achieved through the full participation of everyone involved. Objectives are important to your success. Pay attention to them if you want
to reach your objectives! Related PagesOverview - Get the big picture of what fundraising is all about. Maximize Results - Five tips for maximizing your results, regardless of the size of your group. Get Organized - Organizational tips for getting the most out of your volunteer organizations. Successful Fundraisers - Boost results with organization, quality incentives, and sales preparation. Return On Investment - Spend funds wisely to maximize your fund raising ROI. Donor Recognition - How to use donor recognition to increase your capital campaign results. |
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