Non-profit Fundraising Ideas

Non-profit fundraising ideas covering how to increase donations, get more volunteers, major donor efforts, newsletters, grant writing, and donation request letters.

American Airlines Donation Request

American Airlines donation request

American Airlines handles donation requests through four corporate giving programs under their Global Giving model. The four focus areas of their charity efforts are American Airlines Kids In Need, Breast Cancer Awareness and Research, Military and Veterans, and Disaster Aid and recovery. Donation requests outside their four focus areas will not be fulfilled. American Airline […]

Four Online Fundraising Tips

4 Online Fundraising Tips

When fundraising online, there are four words that your website must have to engage visitors and maximize donations. Obviously, the Donate Button must be prominently featured, but these 4 words are what you really need on your website. 4 Words For Online Fundraising Success: Subscribe Volunteer Join Watch Online Fundraising – Are These Four Vital […]

Why Some Fundraisers Succeed And Others Fail

Why Some Fundraisers Succeed While Others Fail

What qualities or characteristics separate the fundraisers who succeed from the ones who fail? Who better to ask than the top donors who give the most money to the largest nonprofit organizations in the world? This guest article by multimillionaire nonprofit benefactor Paul J. Meyer describes the qualities possessed by successful fundraisers and contrasts those […]

4 Non-profit Website Tips

4 Non-profit Website Tips

All non-profit organizations need a website and all of those websites need quality content. These ideas post aren’t about non-profit website hosting or using non-profit website templates. It’s about when you’re either starting a non-profit website or modifying the one you already have and what the main elements your site needs to achieve your organization’s […]

Six Key Fundraising ROI Benchmarks

Six Key Fundraising ROI Benchmarks

There are six key nonprofit fundraising ROI benchmarks that every group should be tracking. After all, if you don’t know your fundraising costs per dollar raised, then your nonprofit will quickly become a no-profit. Of course, the fundraising ROI formula has more to it than just measuring costs. For example, it’s acceptable to spend more […]

The Art Of The Ask

The Art Of The Ask

No matter what type of fundraising you are doing, you have to do the ask. The Art Of The Ask varies depending on how you’re raising funds – in person, online, in an appeal letter, or in an email – but it all comes down to getting people to donate money to your cause. So, […]

Nonprofit Email Marketing

3 Essential Techniques For Nonprofit Email Marketing

Email marketing is a great way for non-profit organizations to stay in touch with their supporters and get their message out inexpensively. However, there’s a right way and a wrong way for nonprofits to use email marketing so that it’s effective and doesn’t cause them to lose supporters in the process. You need to know […]

Two Words Nonprofits Shouldn’t Use

Two Words Nonprofits Shouldn't Use

Two Words Nonprofits Shouldn’t Use – There are two words that non-profit groups shouldn’t use in their donor communications, whether its email, online, in a fundraising letter or a newsletter. Those two words are “very” and “different” and you are doing your organization a disservice by using them. Why? Because to an educated person, they […]

Donor Relationship Building

Donor Relationship Building

How to build stronger donor relationships is a problem that vexes many non-profit organizations. These tips for donor relationship building highlight ten ways to improve your donor management and retention by giving people what they want, so that your non-profit gets what it needs in return. Building better donor relationships can take time, but there’s […]

Fundraising Auction Tips: Meet, Greet & Thank

Fundraising Auction Tips

One of the best fundraising auction tips is to warmly meet and greet each guest and afterward, thank them for attending and for their support. The whole idea is to make each guest feel welcome and appreciated. And nothing says we appreciate your support better than a personal thank you within 24 hours of your […]

Donor Retention Best Practices

Donor Retention Best Practices

The vast majority of non-profit organizations do not follow donor retention best practices. The Center on Nonprofits and Philanthropy reported in 2013 on the dismal donor retention statistics evidenced in a study of 1.8 million donors. The donor retention rate for first-time donors (i.e. getting a second gift) was an abysmal 27%. Repeat donors – […]

Fundraising Letters Should Raise Donors, Not Donations

Why You Should Use Donor Acquisition Letters

Not all fundraising letters should be about raising money. Every non-profit fundraising campaign should also mail donor acquisition letters to attract new donors. Why? Because you always need to focus on growing your donor base and replacing those who have stopped donating to your cause. Are donor acquisition mailings profitable? No they are not, but […]

50 Fundraising Auction Tips

50 Fundraising Auction Tips

At charity events, the fundraising auction activity is what raises the most money. Here are 50 fundraising auction tips to help you maximize your success with advice on both live and silent auctions, plus how to blend them together for best results. 25 Live Fundraising Auction Tips Saturday Night – You’ll raise more money by […]

Princely 9/11 Charity Fundraiser

Princely 9/11 Charity Fundraiser

A 9/11 charity fundraiser in London got some help from Prince William and Prince Harry as BGC Partners honored the memory of the 658 employees who died in the 9/11 terror attack on the World Trade Center in New York. BGC’s annual Charity Day, now in its ninth year, has so far raised more than […]

Five Fundraising Letter Tips

Fundraising Letter Tips

When writing a fundraising letter, there are five things you should do to get more donations. These 5 tips for writing fundraising letters are all about communicating directly with your reader in an engaging manner that captures their interest. A donation appeal letter should personalize your cause by telling a story about a real person, […]

Make Your Donation Letter A Quick Read

Make Your Donation Letter A Quick Read

A great donation letter is one that can be read quickly, one that’s easily skimmed for highlights and packs a powerful call to action. Let’s face facts here. Hardly anyone is going to read every word of your fundraising letter. In fact, you’re doing great just getting them to open it. So, don’t waste the […]

Applying For Federal Grants

Applying For A Federal Grant

Applying for Federal grants can be confusing and time-consuming for both businesses and non-profit organizations. The best way to go about it is to be prepared with all the required information such as obtaining a DUNS number, registering with the System for Award Managment (SAM.gov), and getting all your documents in order. Grant application expert […]

Give Donors What They Want

Give Your Donors What They Want

The secret to getting donations for your non-profit is to give donors what they want. People give to causes to make a difference in others lives. And what donors really want to know is how their donation will help people. Fundraising letter expert Alan Sharpe describes how to effectively communicate with your donors by telling […]

Raise Funds With A Service Auction

Raise Funds With A Service Auction

Another easy way to raise funds is with a service auction or skills auction. Essentially you are raising money by offering the skills and services of your supporters to the highest bidder. These are skills or services that people are already paying for, so its easy to get bidders interested in these types of auction […]

Better Fundraising Letters Tell Stories

The Best Fundraising Letters Tell Stories

The best fundraising letters tell stories that pull the reader in and describe how lives have been changed for the better. Storytelling will help you raise more funds, but there is a format you should follow. Your donation letter should describe what someone’s life was like before something bad happened to them, what their life […]

Last updated by at .