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| Fundraising / Maximize Your Results |
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Maximize Your Fundraising Results
To maximize your fundraising results, you need to have a plan and work that plan. Spend some time with your leadership group strategizing about how various offerings will be received by your potential supporters. Design a sales effort that leverages your group's strengths and expands your reach deeper into the community. Here are some important fund raising points to consider:
Tap bigger fundraising revenue streamsYour potential supporters spend money on both necessities and non-luxury goods. Consider selling gift certificates for restaurants, groceries, gas, entertainment, clothing, hardware, etc. The profit percentage is less, but if you structure it right, everyone can be a supporter through their regular expenditures. You can also offer these through your web site year round. Sell higher-priced fundraising itemsThey’ll net you more funds than lower priced items. Example: You’d have to sell
ten $1 candy bars to net the same amount as one $10 item such as a CD. Ask
yourself how many people will buy ten candy bars versus how many will buy one or
more CD’s. Don’t forget that almost all of your participants will be selling to
ten prospects or less. Points to remember:
Make it timelySelling gift-wrap in November is more effective than selling it in the spring.
Likewise, don’t sell cookie dough against Girl Scout Cookies. Chocolate in the
summertime is problematic. Don’t settle for less than the right mix of high
quality goods at the right prices (cost and retail), along with something new. Avoid doing too many fundraisersDoing three major fundraisers along with some combination of service or special event programs works well. Consider supplementing your major campaigns with a “new product” catalog, even if you’re already planning a catalog sale anyway. A second catalog or offering offers additional purchase options and supplemental revenue from each sales opportunity. Related PagesFundraising Events - Portrait Photography, Rubber Duck Derby, Clean Comedians. Event Ideas - Part 1 - Includes Auction, Group Dinner, Dinner Theater, and School Athlet-A-Thon. Event Ideas - Part 2 - Funny Beauty Pageant, Mondo Yard Sale, and Charity Golf Tournament. Event Ideas - Part 3 - Musical Theater, Night At The Races, Bed Race cancer fundraiser event. Overview - Get the big picture of what fundraising is all about. Objectives - The importance of having the right offering and getting your message across. Get Organized - Organizational tips for getting the most out of your volunteer organizations.Successful Fundraisers - Boost results with organization, quality incentives, and sales preparation. Return On Investment - Spend funds wisely to maximize your fund raising ROI. Donor Recognition - How to use donor
recognition to increase your capital campaign results. |
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