The magazine fundraiser concept has just gotten a whole lot easier. Now, your group’s members no longer need to go door-to-door with their order forms, collecting payments, and following up later on any subscription delivery questions.
Now, it’s easy to conduct your magazine fundraiser entirely online. Simply enroll your group online and follow three simple steps to raise funds for your group.
How to get started
- Enroll your group here for free.
- Email instructions to your group.
- Supporters use the website to email your magazine fundraiser offer to family and friends.
How it works
The online magazine fundraiser is very straightforward. Your job is to get the word out to your supporters and motivate them to visit the website and participate. They list up to a dozen contacts with name and email address and the system automatically sends those emails for them.
The email message describes why the group is raising funds through magazine subscriptions and provides a link to the subscription page. Website visitors then place their order using a secure shopping system and subscriptions are processed automatically.
The average American household subscribes to four magazines a year at subscription prices ranging from $15 to $40 a year. The subscription prices on the website offer tremendous savings off the regular price. Your group earns 40% of the subscription total, so even a single magazine subscription can raise $6 or more.
So, a magazine fundraiser where each supporter signs up for even one subscription could raise quite a bit of revenue.
All the popular magazines are available including People, Time, Newsweek, Entertainment Weekly, Sports Illustrated, Family Circle, Better Homes & Gardens, and many more.
Discounts are as much as 85% off the cover price.
Magazine fundraising tips
Customize your email message with a couple of recommended offers for popular magazines. For example, Sports Illustrated is currently offering an additional six months free with a one-year subscription. The $39 subscription rate for 84 issues is a tremendous savings off the regular price.
Pair that offer with a recommendation for a popular women’s magazine such as two years of Better Homes & Gardens for just $22, a savings of 74%.
That way, there is identifiable value in the bargain subscription rates available at your website and people will be much more likely to browse the available offers.
Be sure to include a call to action in the email. State why you are raising funds, ask for their help, and use the word “because” in your fundraising pitch.
For example, “We’re raising funds for new band uniforms. We need your help because we need to raise $2,500 to replace the old ones that were bought ten years ago.”
So, tell your supporters what they can do to help and show them that they’re getting a great deal in the process. It’s the proverbial win/win fundraiser!
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