Here are some good donor newsletter tips on how to get your message across to your donors by really touching their hearts. Get your reader involved by creating vivid mental images of the need you are addressing so that they feel involved with your cause. Use subtle ways to keep it real by using real […]
Fundraising Letters - Donation Request Letters
Expert advice on how to write fundraising letters and donation request letters, plus sample donation letters that you can copy. This section covers everything from appeal letter tips to fundraising thank you letters with advice from well known fundraisers.
Find out how to write a fundraising letter from the salutation to the P.S. Why you need to ask for a donation multiple times and offer every possible way to make the donation as simple and as easy as possible for a prospective donor.
Learn why storytelling is the best hook to get your reader to respond to your donation request letter.
See what works best in an appeal letter and what you need to avoid at all costs. How to state your need in an eye-catching way on the envelope to get a higher open rate and triple the normal response.
Discover why a prepaid response envelope is the secret weapon of master fundraising letter experts. Look at sample fundraising letters from all types of donor campaigns.
Here is a great guest article by Alan Sharpe that will help guide you through writing more effective donation request letters. Use this simple yet important advice when crafting your storyline so you will get the best response and results.If your donation letter doesn’t tell a great story, it’s not a fundraising letter. It’s a […]
Fundraising Letter Tips – I have a brother-in-law who farms and drives a 16-wheeler for a living. When I told him that I start each business day with a blank computer screen that I must fill with at least 1,000 words by noon, he almost fainted.He says he could never do it because he wouldn’t […]
People donate to nonprofits for many reasons ranging from wanting to make a difference in the world to simply gaining tax benefits. But when asking people for their hard-earned money, you must engage your reader. There are five important areas you mustn’t ignore. These are the foundation of any effective fundraising effort.How To Write An […]
Donation request letter tips from fundraising copywriter Alan Sharpe. Do your donation request letters lack a protagonist? The most compelling appeal letters feature a man or a woman, a boy or a girl, that captures the donor’s attention and makes the appeal human, moving and profitable.Using A Protagonist Boosts ResultsThe most memorable novels, movies and […]
Compelling donation letters are the specialty of master copywriter Alan Sharpe. Not sure how often to ask for a donation in your fundraising letter? Consider this joke about a couple who regularly mailed out donation request letters:Did you hear about the couple that won the Irish Sweepstakes?The husband enters the kitchen one morning and kisses […]
Thinking about using fundraising mailing lists from a list broker? Here are some tips for raising more funds by increasing the size of your mailing.Last time I checked, there were 25,000 response lists and 50,000 compiled lists currently on the market. Among all of these lists, you’ll find hundreds that work for fundraising appeals. Actually, […]
Fundraising letter templates are a mistake. They insult donors. They mislead fundraisers. And they don’t work. You cannot generate sustainable income, build relationships and retain loyal donors by mailing fill-in-the-blanks letters. Here are some sound reasons for avoiding boilerplate appeals.1. They are, by definition, too generic On the website of one fundraising coach is a […]
Eight Tips For A Successful Donation LetterThe art of writing effective fundraising donation letters can be learned. I learned it and so can you. Here are eight tips for writing your own donation appeal letter.Successful fund raising letters share a number of things in common. Once you know what these things are, your letter is […]
The most important letter in direct mail fundraising never asks for a donation. Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, including major gifts and legacy gifts.But only if you get them right.Direct mail fundraising is about relationships, not revenue. The only way to generate […]
Alan Sharpe is a professional fundraising letter writer, instructor, coach, author and newsletter publisher – this is one of his helpful articles on Writing Fundraising Letters.Successful fundraising letters are exciting to read. They take you to crack houses, battlefields, logging protests, prisons, floods and other places you will never set foot yourself. Effective donation request […]
Guest article by Alan Sharpe, a professional fundraising letter writer, instructor, coach, author and newsletter publisher – Voice Your Donation Request.Fundraising letters are about people. People talk. So your fundraising letters should include the voices of people.In a novel, the characters come alive only after you hear them talk. What they say, how they say […]
Here is a helpful guest article about Raising Funds By Mail by Berwyn J. Kemp ,a development consultant who helps nonprofit organizations obtain funding.A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, will produce more […]
This guest article by Alan Sharpe will offer great insight into increasing donor gift size by a leading expert in his field. Using this helpful fundraising letters advice could help you see a much greater return. Check here for advice on making your appeal letters more compelling.How to Increase the Size of Donor Gifts from […]
This is a great article about the eight cardinal rules of writing fundraising letters by Mal Warwick, an expert on donation request letters. The article goes into great depth about how to structure your appeal and is well worth a detailed read. Mal also talks about the exceptions to these cardinal rules of writing fundraising […]
When writing an appeal letter or donation request letter, there are certain things that every fundraising appeal letter needs to have. This article gives a quick snapshot of what emotions your appeal needs to evoke and the best way to say it, followed by a sample donation request letter so you can see how it […]
Here are some appeal letter samples to use as templates or format examples for writing your own letter. Discover how to write appeal letters that really produce results by packing them with real emotion backed by a powerful call to action.Appeal Letter – Five tips on how to write a letter of appeal – Donation […]
Your postscript is one of the most important parts of your fundraising letter. It usually stresses the point of your letter and asks for action. Some donors read it first. Some professional writers write it first.Since the P.S. is one part of your letter that you can be confident your donors will read, you need […]
The most important letter in direct mail fundraising never asks for a donation. Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, including major gifts and legacy gifts. But only if you get them right.Direct mail fundraising is about relationships, not revenue. The only way to […]