Getting Started With Your Fundraiser - Part 4
| Summary: More fundraising tips - Part 4 covers the
organizational aspects of your fundraiser. Communication is extremely important
for successful fundraisers. |
In this multi-part fundraising article, these are some of the important points
to consider for your fundraiser:
How will you organize everything that needs to be done?
Cover the basics
Organization depends on executing well on the basics. Get a detailed project
plan in place and work from it. Identify all the manpower requirements. Spell
out your action plan with clearly defined roles and responsibilities.
Don’t assume anything
Never assume that anyone knows exactly what to do. Describing an action item as,
“It’s the same way we did it last year” just won’t work. What about all the
newcomers you’re recruiting that weren’t here last year?
Communicate your needs
Staff all your needed positions by recruiting volunteers, not by waiting for
them to step forward on their own. Communicate clearly the organizational need
and the reason you’re raising funds. Volunteers are just like customers; you
have to sell them on the idea of helping your cause. Give them written job
descriptions that include an estimated time commitment.
Fundraiser type affects structure
When considering a fundraising category, choose one that will produce enough
profit to cover those needs. The type of fundraiser selected will certainly
affect your organizational structure. You’ll need more volunteers for catalog
sales and for big events than you will for an immediate sale fundraiser.
Decide about a consultant
Decide on whether or not to use a professional consultant. This decision is
dependent on what approach you take. For certain types of fundraisers, they can
provide valuable assistance. For other types, there is no need.
Summary
Make sure you take the time and place the right emphasis on maximizing your
results with the appropriate consideration of who, what, when, where, why and
how. It’s the basic starting point for all your planning and decision-making.
Once you’ve thought all that through, you’re ready to select the right
fundraiser.
Related Pages
Getting Started - Part 1 - The who,
what, when where, why, and how of a successful fundraiser.
Organize School Fundraiser -
Quick tips on organizing your school efforts by planning ahead.
Location, Location, Location - How to find the best
fund-raising locations and work them for maximum profits.
Fundraising Fundamentals - How to
increase community awareness of both your need and your offering.
What's In It For Me - To succeed,
everyone needs to know "What's in it for me?"
Recruiting Volunteers - Preparation tips about the best ways to recruit volunteers.
Tried and True Fundraisers - These
old standbys always produce good results for any-size group.
Free Fundraisers - Three time-tested
fundraising ideas for raising fast cash for groups of any size.
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