Using engraved bricks for fundraising is another excellent way to raise funds for your nonprofit group, church, or school. The so-called Buy A Brick fundraiser is easy to do and produces great results for special projects or capital campaigns.
In a nutshell, your group sells fundraising bricks and pavers that are engraved with wording chosen by the donor. These donor recognition bricks, pavers, and tiles are then incorporated into landscaping projects, sidewalks, courtyards, memorial walls, meditation gardens, etc.
Fundraising Bricks Ideas
As far as fundraising ideas go, engraved bricks and tiles offers a world of possibilities. Your brick project may be short term, long term, or ongoing.
For instance, a school could create a brick paver addition on top of an existing concrete sidewalk and offer each student an opportunity to add their name and graduation year. Or, the school could add a courtyard with low brick walls and use a variety of engraved bricks, pavers, and tile styles to create a living memorial area where each graduating class could sponsor a specific section.
Other brick fundraiser ideas include memorial walls where families can honor loved ones, engraved brick walkways recognizing major contributors to a capital campaign, landscaping designs that feature engraved tiles incorporated in various ways, and elaborate donor recognition displays.
Pavers and tiles can be easily added to indoor corridors and interior walls as well as outdoor plazas and terraces. They also add a nice decorative touch to sidewalks, stairways, and informal gathering spots.
Brick Fundraiser Wording
The majority of bricks used in these campaigns measure either 4″ x 8″ or 8″ x 8″ and have a depth of either 1/2″ (paver or tile) or 2 1/4″ (brick). You can also incorporate larger 12″ x 12″
The donor’s requested wording is then engraved upon the bricks or pavers using laser etching or sandblasting. The amount of letters in wording on the bricks will vary by company, but here are some rough guidelines:
- 4″ x 8″: Maximum of 4 lines with 21 characters each (3 lines, 18 characters recommended)
- 8″ x 8″: Maximum of 8 lines with 21 characters each (6 lines, 18 characters recommended)
- 12″ x 12″: Maximum of 12 lines with 21 characters each (10 lines, 23 characters recommended).
While these bricks have plenty of room for the wording chosen by the donor, using fewer words is often best because having too many letters makes it harder to read at a glance.
Most companies supply proofs showing all of your submissions each brick’s wording can be double checked for spelling errors, typos, etc.
Fundraising With Bricks Marketing
One of the things that makes this fundraising idea so effective is that it’s a permanent placement, so your donors will feel that they are receiving good value in exchange for their donation. There are several different ways to market your brick fundraiser, including:
- Flyers and brochures
- Customized website
- Donation request letter
- Email marketing
- Social media marketing
- Sample display area
- Online ordering
- Custom mailer
- Postcard mailing
- Word of mouth
- Signs and banners
Include pricing and sample photos so that people can see what the finished products look like. Companies that provide online ordering will also show the donor what their engraving will look like by superimposing the text onto the chosen brick, tile, or paver.
Engraved Brick Companies
There are a number of companies that specialize in engraved bricks for fundraising. Among the best are these firms:
When choosing among brick fundraising companies, you need to look at total delivery cost, particularly shipping costs because the bricks are so heavy. Factor in setup charges, how long they’ve been in business, references, free display samples, engraving charges or customization fees, special discounts, free bricks, and any other extra discounts or surcharges.
You also want a supplier that’s easy to do business with, has a fairly quick turnaround time, and one that can also suggest possible enhancements to your project design.
Bottom line? Fundraising with engraved bricks is a great way to raise funds for your cause because you’ll be so proud of the result that you can’t wait to show it off to your supporters.