Fundraising Success #56

Fundraising Success #56

Fundraising Success – Issue #56 – Article: “Car Raffle”; Supplier Spotlight: “Champion Fundraising”

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Fundraising Success #56 – July 2007

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=> Kimberly’s Column: “New Approach Suggestions”
=> Reader Q & A: “Fundraising Advice Requests”
=> Feature Article: “Car Raffle”
=> Supplier Spotlight: “Champion Fundraising”
=> SiteSeeing: “World Population 2007, World Monument Watch”

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Kimberly’s Column: “New Approach”
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Hi everyone!

After six years of adding content to the Fundraiser Help website based on what I think people want to read, I’ve decided to take a different approach and ask you, the reader, what you actually would like to know more about.

I’ve had suggestions already to produce some “how to” videos showing sales techniques, organization tips, how to select the right fundraiser, etc.

I’ve even had one to put together a series of videos on coordinating a fundraising event from A to Z for a deserving nonprofit.

I guess that would be like doing an Extreme Makeover Fundraiser Show!

So, just this morning I decided to ask you to add your voice so that you get the information and advice you need to be successful with your fundraisers. Use the link below to let me know…

Enjoy your Summer!

Kimberly

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Readers Q & A: “Fundraising Advice Requests”
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This one’s from our forum:
Question: What fundraising advice requests do you have?
Kimberly

Answers: Good idea Kimberly! I’ll start it off with a couple of suggestions:

Recruiting volunteers
House Raffle ideas
Suppliers you trust
Events that make more than $25k
School events that make more than $5k, $10k, $15k, etc.
How-to videos showing best sales techniques (raffles, product sales, etc.)

I know you already have articles on most of these, but they’re kind of buried on your site.

Roger

I’d like more tips on designing an awesome raffle for a high school.

Video idea sounds pretty good too!

Karen Sanders

Be sure to add your requests:

You will find my book, Fundraising Success, very helpful in any
fundraising endeavor.

Buy a copy today because you’ll save both time and money!
Yours for only $17:

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FEATURE ARTICLE: Car Raffle
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Organizing A Successful Car Raffle

Putting together a car raffle is not as hard as you think. The key ingredient is having a large group of ticket sellers who market the raffle chances to the general public. Everything besides ticket sales can be handled by just a few people.

Get organized
Divide the main tasks and focus on three areas: design, product, and marketing.

Design your raffle around a desirable car or SUV as the main prize. Include a cash equivalent option for people who don’t want the vehicle. Offer several smaller cash prizes to increase interest.

Product should be highly desirable with a considerable status quotient. Think dream car, not transportation. The other part of the product equation is a clear statement of specific benefits the funds raised by the raffle will produce.

Marketing is key to your success. Your press release should sell the human interest story behind the raffle, not focus on just the prize. What’s the money raised going to do? Sales flyers should include a color picture of the car and bullet points of features and secondary prizes.

Select a desirable car
You want to offer a vehicle that’s highly desirable such as a Lexus or Mercedes. Raffling off a cheap car is actually more difficult then doing one with a luxury model. Why? Because people dream about owning one, so you’re selling a piece of the dream.

Partner with car dealer
Approach the manager of a local car dealer with a win/win offer. You get a good deal on the vehicle, say 25% off list. They get free publicity while still turning a small profit after all the dealer sales incentives are factored in.

Leverage their status by listing them on your raffle sales materials, asking if their existing customer base could be mailed a raffle offer letter, or possibly even holding your prize drawing in their showroom.

Offer additional prizes
Include multiple prizes besides the grand prize. They can be cash awards, consumer electronics items, gift certificates, vacation getaways, etc. The key is to broaden the appeal of your prize package and increase the perceived chance of winning something.

Do the math
Number of tickets offered times ticket price equals three times vehicle cost. Why? Because you want to make 50% profit, you might not sell all your raffle chances, you’ll need to cover additional expenses, and you’ll need to payout your supplemental cash prizes.

For example, when raffling a luxury car that costs $50,000 you want to gross at least $100,000, if not $150,000. Setting aside $15,000 of the gross to cover all other costs and prizes, you would still raise $35,000 even if you only sold two thirds of the tickets.

Price tickets to sell
Lower cost tickets will actually outsell higher-priced ones because they are more affordable to a wider slice of your target market. You don’t want the chances to be priced too low though as that will actually lessen total revenue.

A happy medium is usually the $20 to $50 range, depending on the vehicle’s price range.

Ticket sales tips
With raffles, you have to sell tickets in large volumes and that means going where people are. Get permission and setup sales tables outside high-traffic retail locations such as grocery stores, book stores, home improvement stores, mass merchants, and anywhere else where there are a lot of people there to spend money.

Use large signs in front of and behind your tables that clearly explain why you are raising funds. Sales signs should say things like “Win a new Mercedes!” or “Imagine winning a new Lexus!” and not “Car Raffle – $50.”

Obviously, you still want each of your sellers to target family, friends, neighbors and co-workers with a carefully crafted sales script that assumes they want to purchase tickets and it’s just a question of how many. For more tips, read my article on selling raffle tickets.

Prize drawing
The car dealer’s showroom is a great place to hold your prize drawing. Make it as much of an event as possible by including a live radio station broadcast. Use a local celebrity to draw the winning ticket. Take lots of pictures and get your event in the papers the next day.

Summary
You can do this. The key is marketing your tickets to thousands and thousands of people. Go where they are already shopping. Make them an attractive offer on a chance to win the car of their dreams.

Repeat sales process every weekend until all tickets are sold. Your prize drawing should be fun event even without someone winning a new car. Include good food, music, radio station live broadcast, and local celebrities as master of ceremonies. And above all, have fun!

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Supplier Spotlight: Champion Fundraising
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(Excerpt from my book, Fundraising Success!)

Supplier: Champion Fundraising
Phone: (888) 682-2639
Fax: (901) 755-4665

Address: PO Box 381652
City: Germantown
State: TN
Zip: 38183

Description: Helping groups just like yours raise money successfully for over 15
years! Want name-brand candy? How about 50% profit on $1.00 sized M&M/Mars
products – even minimum orders! New – we have added the highly successful
Pennies to Dollars scratch-card program! How does 87% profit sound?

Case Candy – Provides a $1 Subway coupon with every $1 Hershey’s candy bar.

Scratch Card – Offers personalized and generic versions of the
Pennies-to-Dollars card. They cost $18 and $15 respectively. A completed card is
worth $105.

Product Lines: Candy, Candy – Case, Cards – Scratch, Lollipops, Scratch Cards,
Snacks

Terms: Prepay or terms available to schools with purchase orders.

Notes: Free delivery on case candy orders of 50+ and on scratch cards.

This company profile is an excerpt from my book, Fundraising Success, which provides complete how-to information on all aspects of raising funds for schools, churches, youth sports teams, and nonprofit groups.

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Places To Go, Things To See

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Places to go:

State of the World’s Population 2007

In terms of human settlement patterns, the world’s population is undeniably
becoming more and more urbanized. By 2008, over half of the world’s population
will be living in urban areas, and by 2030, it is estimated that 5 billion
people will live in urbanized areas.

This is but one of the aspects of the world’s population that is discussed
within the interactive pages of the 2007 State of World Population report.
Released in June 2007, the report can be viewed in its entirety on this site,
and it is available in English, Spanish, French, Arabic, and Russian.

The website also includes a youth supplement, titled “Growing Up Urban”.
Here, visitors can learn about the experiences of young people in Taijin, China,
Mumbai, Caior, and San Salvador. A multimedia presentation is also made
available here, and visitors can listen to those who have recently moved to
cities talk about their experiences, opportunities, and challenges.

Things to see:

World Monument Watch

Whether from civil unrest or environmental degradation, many of the world’s
great cultural and historical landmarks remain threatened. Fortunately, there
are groups like the World Monument Watch who keep close tabs on the state of
these important resources.

Recently, the group released their list of the 100 most endangered sites for
2008, and for people with an interest in cultural heritage management and
related topics, this site will certainly merit several visits. On the site,
visitors can traipse on through an interactive map of the world to learn about
each site.

For each site, visitors will find a photograph of the landmark, a short essay on
the history of each landmark, and some explanation of the reasons for its
inclusion on the list.

That’s all for this issue. See you next month.

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Copyright 2007 by Kimberly Reynolds. All rights reserved.

Maximize your fundraising success!

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